Kathleen

Featured Author

: Kathleen comes to ADOTAS with almost a decade of writing experience at consumer and business publications. Most recently, she was an editor at First Magazine. Before that, she was an editor at The New York Sun and Thomson Financial’s Investment Management Weekly.

Consumers Buy Fewer, But More Ad-Friendly Phones

Written on: August 20th 2008
Author: | Kathleen

ADOTAS – Cell phone sales are down – but that may not be a bad thing for mobile advertisers. As it turns out, while sales have dropped 13% year-over-year, consumers who bought phones were snapping up the pricier models with ad-friendly bells and whistles, according to the NPD Group, a [...] More...

81% of SMBs To Increase or Maintain Ad Spend

Written on: August 20th 2008
Author: | Kathleen

ADOTAS – The economy isn’t slashing the ad budgets of small and medium-sized companies, according to a report from the Kelsey Group. The Local Commerce Monitor, an ongoing study of SMB ad behavior, conducted by the Kelsey Group and ConStat, found that 81% of SMBs survey expected to maintain (47%) [...] More...

Users Act on Local Ads 9% More Frequently

Written on: August 20th 2008
Author: | Kathleen

ADOTAS – Location, location, location: new findings show that online advertisers should probably be thinking small these days. Local media sites are delivering superior results to online advertisers, according to a report from the Online Publishers Association. It found that ads on local newspaper, magazine and TV Web sites are [...] More...

Hey, Pre-Roll Ads Aren’t So Bad!

Written on: August 19th 2008
Author: | Kathleen

ADOTAS – Pre-roll ads aren’t the no-gos many thought they were, according to new findings from Jupiter Research. In fact, pre-roll ads result in audience loss only about 5% of the time. The report, which focused on Europe, found that Europeans have doubled the time they spend watching TV online in [...] More...

National Lampoon Snags AllModelZone.com

Written on: August 19th 2008
Author: | Kathleen

ADOTAS – National Lampoon is reaching out to the ladies with its latest acquisition, AllModelZone.com, a social site for photographers and wanna-be runway stars to connect with each other. AllModelZone.com was snapped up from Alle Von Technologies for an undisclosed sum. In the past, National Lampoon focused on male users with [...] More...

ZocDoc Reels in $3M

Written on: August 19th 2008
Author: | Kathleen

ADOTAS – Startup ZocDoc, created to simplify scheduling doctor’s appointments online, received a $3 million influx in series A financing from Khosla Ventures. ZocDoc allows patients to book appointments and search for practitioners by type and insurance. The company has about 30,000 users and is growing its base by 50% a [...] More...

Report: $20B Spent on M&A, $2.1B on VC Deals in Past Year

Written on: August 19th 2008
Author: | Kathleen

ADOTAS – A Bunyanesque $20 billion has been spent on online advertising-related acquisitions from the first quarter of 2007 through the second quarter of 2008, according to a report on PaidContent. And roughly $2.1 billion has been poured into VC investments. PaidContent’s breakdown: VC Investments: – Total number of investments: 160 – Total [...] More...

Hires Round-Up: WidgetBucks, Federated, Glam, TMZ, Fanscape

Written on: August 19th 2008
Author: | Kathleen

ADOTAS – WidgetBucks, a global ad network of shopping widgets, has brought Kirby Winfield on board as chief revenue officer. He will be responsible for running WidgetBucks’ ad sales and distribution strategy. Most recently, he was at Marchex, where he was general manager and vice president. Federated Media Publishing has welcomed [...] More...

Lotame Raises $13M in Series B

Written on: August 19th 2008
Author: | Kathleen

ADOTAS – Social network ad targeter Lotame just closed a $13 million round of series B financing, the company said. Emergence Capital Partners led the round with continuing participation from previous investors including Battery Ventures and Hillcrest Management. The influx of cash will be used to pimp out its current [...] More...

WebTrends Takes Aim at $4.5B in Paid Search Waste

Written on: August 19th 2008
Author: | Kathleen

ADOTAS – Online advertisers will throw away $4.5 billion on paid search advertising this year alone, according to WebTrends, a Web analytics service. WebTrends has unveiled a new service called the WebTrends Ad Director (set to formally debut today at the Search Engines Strategies conference in San Jose, Calif.) to [...] More...

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