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	<title>Adotas &#187; Kathleen</title>
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	<description>Where Interactive Advertising Begins</description>
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		<title>Publicis CEO Credits Obama Win With Bright Ad Future</title>
		<link>http://www.adotas.com/2009/01/publicis-ceo-credits-obama-win-with-bright-ad-future/</link>
		<comments>http://www.adotas.com/2009/01/publicis-ceo-credits-obama-win-with-bright-ad-future/#comments</comments>
		<pubDate>Fri, 02 Jan 2009 15:50:06 +0000</pubDate>
		<dc:creator>Kathleen</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://www.adotas.com/2009/01/publicis-ceo-credits-obama-win-with-bright-ad-future/</guid>
		<description><![CDATA[ADOTAS – Unlike many doom and gloomers, Mauice Levy, the chief executive of the Publicis Groupe, is predicting a bright future for advertisers, thanks to President-elect Barack Obama. According to a report in the New York Times, Levy sent out an email to 15,000 Publicis employees in the U.S. that reads in part: “Congratulations on [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://adotas.com/wp/wp-content/uploads/2006/02/arrowup3.jpg" title="arrowup3.jpg"><img src="http://adotas.com/wp/wp-content/uploads/2006/02/arrowup3.jpg" alt="arrowup3.jpg" align="left" /></a>ADOTAS – Unlike many doom and gloomers, Mauice Levy, the chief executive of the Publicis Groupe, is predicting a bright future for advertisers, thanks to President-elect Barack Obama.</p>
<p>According to a <a href="http://www.nytimes.com/2009/01/02/business/media/02publicis.html">report</a> in the New York Times, Levy sent out an email to 15,000 Publicis employees in the U.S. that reads in part:</p>
<p>“Congratulations on such a great choice. Once again the American people have proved that they are right there when it comes to turning points in history — and they know how to make history.”</p>
<p>While most ad execs shy away from overt political statements, Levy told the Times he couldn’t resist: “[I] had to because this is so fantastic. … It erases all the bad images, the bad pictures of the last eight years with one vote. It is a wonderful demonstration of the strengths of America, a formidable lesson for the world.”</p>
<p>Meanwhile, analysts aren’t predicting a rosy year for Publicis. Morgan Stanley has forecast a 4% fall in business this year. But Levy’s optimism (at least for the online ad world) is unsullied by dire forecasts – he predicts that by 2010, 15% of global ad spend will be parked in online formats.</p>
<p>&#8211; Express your opinion, comment below.</p>
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		<title>Google Street View Exposes New Porsche Model</title>
		<link>http://www.adotas.com/2009/01/google-street-view-exposes-new-porsche-model/</link>
		<comments>http://www.adotas.com/2009/01/google-street-view-exposes-new-porsche-model/#comments</comments>
		<pubDate>Fri, 02 Jan 2009 14:34:39 +0000</pubDate>
		<dc:creator>Kathleen</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Cayman-Boxster]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[porsche]]></category>
		<category><![CDATA[silicon-alley-insider]]></category>
		<category><![CDATA[Street-View]]></category>

		<guid isPermaLink="false">http://www.adotas.com/2009/01/google-street-view-exposes-new-porsche-model/</guid>
		<description><![CDATA[ADOTAS – Like many success stories, Google has become as notorious for its ability to enrage other companies in an impressive variety of industries, from swaggering movie studios to pocket-protector wielding tech companies, as it is for its unrivaled achievements in almost every field it enters. According to a report in the Silicon Alley Insider, [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://adotas.com/wp/wp-content/uploads/2007/04/car11.jpg" title="car11.jpg"><img align="left" src="http://adotas.com/wp/wp-content/uploads/2007/04/car11.jpg" alt="car11.jpg" /></a>ADOTAS – Like many success stories, Google has become as notorious for its ability to enrage other companies in an impressive variety of industries, from swaggering movie studios to pocket-protector wielding tech companies, as it is for its unrivaled achievements in almost every field it enters.</p>
<p>According to a <a href="http://www.alleyinsider.com/2009/1/google-street-view-catches-porsche-testing-secret-new-models-goog">report</a> in the Silicon Alley Insider, Google can add Porsche to its ever-growing list of P.O.&#8217;d companies. Why? Google’s equally beloved and maligned Street View photographed a secret test of Porsche’s totally unknown all-new version of its Cayman Boxster.</p>
<p>&#8211; Express yourself, comment below.</p>
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		<title>Dell Cleans House</title>
		<link>http://www.adotas.com/2008/12/dell-cleans-house/</link>
		<comments>http://www.adotas.com/2008/12/dell-cleans-house/#comments</comments>
		<pubDate>Wed, 31 Dec 2008 14:33:51 +0000</pubDate>
		<dc:creator>Kathleen</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Dell]]></category>
		<category><![CDATA[interactive-advertising]]></category>
		<category><![CDATA[internet-marketing-advertising]]></category>
		<category><![CDATA[jeff-clarke]]></category>
		<category><![CDATA[mark-jarvis]]></category>
		<category><![CDATA[michael-dell]]></category>
		<category><![CDATA[mike-cannon]]></category>

		<guid isPermaLink="false">http://www.adotas.com/2008/12/dell-cleans-house/</guid>
		<description><![CDATA[ADOTAS – Dell Inc. has announced that it will be ringing in the New Year with a new president – President Mike Cannon is retiring. Cannon will stay on board as a consultant; Jeff Clarke will replace him. Some industry sources are surprised at the announcement. Michael Dell returned to the company as CEO in [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://adotas.com/wp/wp-content/uploads/2007/02/hiring.jpg" title="hiring.jpg"><img src="http://adotas.com/wp/wp-content/uploads/2007/02/hiring.jpg" alt="hiring.jpg" align="left" /></a>ADOTAS – Dell Inc. has announced that it will be ringing in the New Year with a new president – President Mike Cannon is retiring. Cannon will stay on board as a consultant; Jeff Clarke will replace him.</p>
<p>Some industry sources are surprised at the announcement. Michael Dell returned to the company as CEO in 2007 and handpicked a number of key staffers, one of whom was Cannon.</p>
<p>Another hire was Mark Jarvis, previously of Oracle, as Dell’s chief marketing officer. Jarvis is also being shown the door. Erin Nelson, previously vice president of marketing, Dell Europe, Middle East and Africa, will take over as CMO.</p>
<p>Sources told the Wall Street Journal that other cuts are likely to ensue. Dell will also reportedly plans to restructure its finances – clearly a much-needed step.</p>
<p>Dell was trading at about $10.15 at 9:36 a.m., down from a high of roughly $30.</p>
<p>&#8211; Express your opinion, comment below.</p>
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		<title>Amazon Takes Top Holiday Slot</title>
		<link>http://www.adotas.com/2008/12/amazon-takes-top-holiday-slot/</link>
		<comments>http://www.adotas.com/2008/12/amazon-takes-top-holiday-slot/#comments</comments>
		<pubDate>Tue, 30 Dec 2008 16:04:26 +0000</pubDate>
		<dc:creator>Kathleen</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[amazon]]></category>
		<category><![CDATA[fgi-research]]></category>
		<category><![CDATA[foresee-results]]></category>
		<category><![CDATA[interactive-advertising]]></category>
		<category><![CDATA[Netflix]]></category>
		<category><![CDATA[qvc]]></category>

		<guid isPermaLink="false">http://www.adotas.com/2008/12/amazon-takes-top-holiday-slot/</guid>
		<description><![CDATA[ADOTAS – The holiday retail sales season was the bleakest on record since 1970, but discount online shops like Amazon, Netflix and QVC managed to find some success, according to a survey released by ForeSee Results and FGI Research. Amazon and Netflix really out-lapped the competition when it came to customer satisfaction. Amazon received 84 [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://adotas.com/wp/wp-content/uploads/2006/12/santa2.jpg" title="santa2.jpg"><img src="http://adotas.com/wp/wp-content/uploads/2006/12/santa2.jpg" alt="santa2.jpg" align="left" /></a>ADOTAS – The holiday retail sales season was the bleakest on record since 1970, but discount online shops like Amazon, Netflix and QVC managed to find some success, according to a survey released by ForeSee Results and FGI Research.</p>
<p>Amazon and Netflix really out-lapped the competition when it came to customer satisfaction. Amazon received 84 out of a possible 100 points (up 2 points from 2007) and Netflix also got 84 (down two points from last year). QVC received 79, down a point from last year.</p>
<p>Customers gave online retailing in general a score of 74, the same as last year.</p>
<p>&#8211; Express your opinion, comment below.</p>
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		<title>MP3 Players Save Lives</title>
		<link>http://www.adotas.com/2008/12/mp3-players-save-lives/</link>
		<comments>http://www.adotas.com/2008/12/mp3-players-save-lives/#comments</comments>
		<pubDate>Mon, 29 Dec 2008 15:04:16 +0000</pubDate>
		<dc:creator>Kathleen</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[interactive-advertising]]></category>
		<category><![CDATA[mobile-phones]]></category>
		<category><![CDATA[mp3-players]]></category>

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		<description><![CDATA[ADOTAS – Two stranded French tourists were saved from a cold night out on the Swiss Alps by the light of an MP3. The skiing and snowboarding duo got lost late on Friday when they left marked runs near the resort of Savognin. The tourists alerted the authorities with their mobile phones, but they soon [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://adotas.com/wp/wp-content/uploads/2006/11/phoneguy.jpg" title="phoneguy.jpg"><img src="http://adotas.com/wp/wp-content/uploads/2006/11/phoneguy.jpg" alt="phoneguy.jpg" align="left" /></a>ADOTAS – Two stranded French tourists were saved from a cold night out on the Swiss Alps by the light of an MP3. The skiing and snowboarding duo got lost late on Friday when they left marked runs near the resort of Savognin.</p>
<p>The tourists alerted the authorities with their mobile phones, but they soon ran out of juice. A rescue crew found them shortly after midnight because they were using a lit up MP3 player as a kind of beacon.</p>
<p>The two men are recovering from cases of hypothermia.</p>
<p>&#8211; Express your opinion, comment below</p>
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		<title>Judge: Google Not Liable for Fraudulent Ads</title>
		<link>http://www.adotas.com/2008/12/judge-google-not-liable-for-fraudulent-ads/</link>
		<comments>http://www.adotas.com/2008/12/judge-google-not-liable-for-fraudulent-ads/#comments</comments>
		<pubDate>Tue, 23 Dec 2008 16:23:54 +0000</pubDate>
		<dc:creator>Kathleen</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[adwords]]></category>
		<category><![CDATA[finance]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[interactive-advertising]]></category>
		<category><![CDATA[lawsuit]]></category>
		<category><![CDATA[Mobile-Advertising]]></category>
		<category><![CDATA[Mobile-Marketing]]></category>
		<category><![CDATA[pay-per-click]]></category>

		<guid isPermaLink="false">http://www.adotas.com/2008/12/judge-google-not-liable-for-fraudulent-ads/</guid>
		<description><![CDATA[ADOTAS – A lawsuit filed against Google for allegedly fraudulent ads has been dismissed by a San Jose District Judge. The ads in question were for pay-per-click ringtone ads created on the AdWords Platform. The judge ruled that the Communications Decency Act absolves the Internet titan from liability. The plaintiff is a New Jersey resident [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://adotas.com/wp/wp-content/uploads/2007/03/legal13.jpg" title="legal13.jpg"><img src="http://adotas.com/wp/wp-content/uploads/2007/03/legal13.jpg" alt="legal13.jpg" align="left" /></a>ADOTAS – A lawsuit filed against Google for allegedly fraudulent ads has been dismissed by a San Jose District Judge. The ads in question were for pay-per-click ringtone ads created on the AdWords Platform.</p>
<p>The judge ruled that the Communications Decency Act absolves the Internet titan from liability. The plaintiff is a New Jersey resident who said she was billed for a ringtone subscription by a fraudulent site she found through a Google ad. (She entered her mobile number on the site – never a wise move).</p>
<p>Google lucked out – the AG in Florida forced AT&amp;T, Epic Advertising and Media Breakaway to cough up $2.5 million and $1 million respectively in similar cases.</p>
<p>&#8211; Express your opinion, comment below.</p>
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		<title>Palm Gets $100M Infusion</title>
		<link>http://www.adotas.com/2008/12/palm-gets-100m-infusion/</link>
		<comments>http://www.adotas.com/2008/12/palm-gets-100m-infusion/#comments</comments>
		<pubDate>Tue, 23 Dec 2008 15:05:58 +0000</pubDate>
		<dc:creator>Kathleen</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[centro]]></category>
		<category><![CDATA[elevation-partners]]></category>
		<category><![CDATA[finance]]></category>
		<category><![CDATA[interactive-advertising]]></category>
		<category><![CDATA[Mobile-Marketing]]></category>
		<category><![CDATA[nova]]></category>
		<category><![CDATA[palm]]></category>
		<category><![CDATA[treo]]></category>

		<guid isPermaLink="false">http://www.adotas.com/2008/12/palm-gets-100m-infusion/</guid>
		<description><![CDATA[ADOTAS – Palm has gotten a $100 million, potentially life-saving injection from Elevation Partners. Palm will use the funds to promote Nova, its new operating system that will be unveiled in January and was designed to revive its lagging fortunes, in addition to other mobile projects. Elevation bought a 25% stake in Palm in 2007. [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://adotas.com/wp/wp-content/uploads/2006/02/expensivebling.jpg" title="expensivebling.jpg"><img src="http://adotas.com/wp/wp-content/uploads/2006/02/expensivebling.jpg" alt="expensivebling.jpg" align="left" /></a>ADOTAS – Palm has gotten a $100 million, potentially life-saving injection from Elevation Partners. Palm will use the funds to promote Nova, its new operating system that will be unveiled in January and was designed to revive its lagging fortunes, in addition to other mobile projects.</p>
<p>Elevation bought a 25% stake in Palm in 2007.</p>
<p>Palm makes the Treo and the Centro and has faced increasing competition from smartphones like the BlackBerry and the iPhone.</p>
<p>&#8211; Express your opinion, comment below.</p>
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		<title>Media Breakaway Settles $1M Cyberfraud Suit</title>
		<link>http://www.adotas.com/2008/12/media-breakaway-settles-1m-cyberfraud-suit/</link>
		<comments>http://www.adotas.com/2008/12/media-breakaway-settles-1m-cyberfraud-suit/#comments</comments>
		<pubDate>Mon, 22 Dec 2008 16:19:41 +0000</pubDate>
		<dc:creator>Kathleen</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[bill-mccollum]]></category>
		<category><![CDATA[cyberfraud]]></category>
		<category><![CDATA[finance]]></category>
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		<guid isPermaLink="false">http://www.adotas.com/2008/12/media-breakaway-settles-1m-cyberfraud-suit/</guid>
		<description><![CDATA[ADOTAS – Media Breakaway has settled a $1 million cyberfraud suit in Florida, the state’s attorney general, Bill McCollum has announced. Media Breakaway markets mobile content for cell phones. The company and its affiliates will be required to comply with the attorney general’s guidelines on clear and conspicuous disclosure of material items in the online [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.adotas.com/wp/wp-content/uploads/2008/01/world_avenue_suit_small.jpg" title="world_avenue_suit_small.jpg"><img src="http://www.adotas.com/wp/wp-content/uploads/2008/01/world_avenue_suit_small.thumbnail.jpg" alt="world_avenue_suit_small.jpg" align="left" /></a>ADOTAS – Media Breakaway has settled a $1 million cyberfraud suit in Florida, the state’s attorney general, Bill McCollum has announced. Media Breakaway markets mobile content for cell phones.</p>
<p>The company and its affiliates will be required to comply with the attorney general’s guidelines on clear and conspicuous disclosure of material items in the online marketing of mobile content.</p>
<p>The settlement “will benefit Florida consumers and cell phone users nationwide,” said Attorney General McCollum. “These compliance guidelines will help ensure meaningful disclosure so that all consumers, including minors, fully understand what they are purchasing.”</p>
<p>The AG office asserts that Media Breakaway provides mobile content, usually ringtones or wallpaper for an individual’s cell phone, marketed by internet advertising, which often failed to clearly and conspicuously describe the prices and terms of service. The mobile content, described as “free” or “complimentary,” usually resulted in a consumer unwittingly being signed up for costly monthly subscriptions. A large number of CyberFraud complaints led to a widespread investigation over the past several months which revealed thousands of Florida consumers had received these charges on their cell phone bills for mobile content downloads that they neither desired nor authorized.</p>
<p>The new agreement requires that the price of cell phone content or services and other material terms of purchase be conspicuously and specifically disclosed on all online transaction screens. In addition to the new injunctive standard, the agreement also provides for a payment of $1 million to the Attorney General’s Office to be used to fund additional investigations into CyberFraud and to further CyberSafety education.</p>
<p>&#8211; Express your opinion, comment below.</p>
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		<title>Scribd Scores New President and $9M Investment</title>
		<link>http://www.adotas.com/2008/12/scribd-scores-new-president-and-9m-investment/</link>
		<comments>http://www.adotas.com/2008/12/scribd-scores-new-president-and-9m-investment/#comments</comments>
		<pubDate>Mon, 22 Dec 2008 15:07:57 +0000</pubDate>
		<dc:creator>Kathleen</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://www.adotas.com/2008/12/scribd-scores-new-president-and-9m-investment/</guid>
		<description><![CDATA[ADOTAS – Social document-sharing service Sribd has reeled in $9 million in Series B funding led by Charles River Ventures; Redpoint Ventures and Kinsey Hills Group participated. Scribd has also scored a new president – George Consagra, previously chief operating officer of AOL’s social networking site Bebo. Consagra will be responsible for Scribd’s business development, [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://adotas.com/wp/wp-content/uploads/2007/01/prizewinner.jpg" title="prizewinner.jpg"><img src="http://adotas.com/wp/wp-content/uploads/2007/01/prizewinner.jpg" alt="prizewinner.jpg" align="left" /></a>ADOTAS – Social document-sharing service Sribd has reeled in $9 million in Series B funding led by Charles River Ventures; Redpoint Ventures and Kinsey Hills Group participated. Scribd has also scored a new president – George Consagra, previously chief operating officer of AOL’s social networking site Bebo.</p>
<p>Consagra will be responsible for Scribd’s business development, sales, finance and marketing. Charles River’s Bill Tai will join Scribd’s board.</p>
<p>Scribd currently has roughly 50 million users a month and reports that 50,000 documents are uploaded daily.</p>
<p>&#8211; Express your opinion, comment below.</p>
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		<title>LinkedIn Boots Billion Dollar CEO</title>
		<link>http://www.adotas.com/2008/12/linkedin-boots-billion-dollar-ceo/</link>
		<comments>http://www.adotas.com/2008/12/linkedin-boots-billion-dollar-ceo/#comments</comments>
		<pubDate>Thu, 18 Dec 2008 16:20:57 +0000</pubDate>
		<dc:creator>Kathleen</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[dan-nye]]></category>
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		<guid isPermaLink="false">http://www.adotas.com/2008/12/linkedin-boots-billion-dollar-ceo/</guid>
		<description><![CDATA[ADOTAS – In what many are saying is a slap in Dan Nye’s face, LinkedIn founder Reid Hoffman is taking over Nye’s post and bringing in former Yahooer Jeff Weiner as interim president. Hoffman brought Nye to LinkedIn early last year. Under his stewardship, LinkedIn has raised about $70 million in funding ($22.7 million just [...]]]></description>
			<content:encoded><![CDATA[<p> <a href="http://adotas.com/wp/wp-content/uploads/2006/11/chainlink1.jpg" title="chainlink1.jpg"><img src="http://adotas.com/wp/wp-content/uploads/2006/11/chainlink1.jpg" alt="chainlink1.jpg" align="left" /></a>ADOTAS – In what many are saying is a slap in Dan Nye’s face, LinkedIn founder Reid Hoffman is taking over Nye’s post and bringing in former Yahooer Jeff Weiner as interim president. Hoffman brought Nye to LinkedIn early last year.</p>
<p>Under his stewardship, LinkedIn has raised about $70 million in funding ($22.7 million just two months ago). Its current valuation is somewhere just north of $1 billion. Nye is officially leaving in January but will remain (at least nominally) an advisor to the social networking site.</p>
<p>Weiner is currently an entrepreneur-in-residence at Accel Partners and LinkedIn backer Greylock.</p>
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