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Kathleen comes to ADOTAS with almost a decade of writing experience at consumer and business publications. Most recently, she was an editor at First Magazine. Before that, she was an editor at The New York Sun and Thomson Financial’s Investment Management Weekly.

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Kathleen



Yahoo Doesn’t Share Market Enthusiasm for Icahn’s Plan

Written on
May 16th 2008
Author
  |   Kathleen

ADOTAS – It was so NOT that time of the month: Yahoo Inc. chairman Roy Bostock rejected billionaire Carl Icahn’s assertion that the company acted “irrationally” when it recently rejected Microsoft’s $47.5 billion takeover bid. Bostock added that Yahoo is open to negotiating a deal with Microsoft or another buyer – [...] More...

Yahoo Puts Finger in the Dam With WPP

Written on
May 16th 2008
Author
  |   Kathleen

ADOTAS – Beleaguered Yahoo Inc. has just penned a multi-year deal with advertising big gun WPP Group, enabling the company to buy ads on Yahoo’s interactive advertising exchange and place them on Yahoo and its partner sites. While observers say the deal had been in the works for months, it’s just [...] More...

MySpace Suicide Indictment May Set “Scary” Precedent

Written on
May 16th 2008
Author
  |   Kathleen

ADOTAS – The Missouri woman who allegedly masterminded a hoax on MySpace that led to a 13-year-old girl’s suicide has been indicted in Los Angeles, and the case has serious implications for the Web at large, experts say. Prosecutors are using a computer law that was drafted decades ago that could [...] More...

AOL Unleashes Yet Another Mom Blog

Written on
May 16th 2008
Author
  |   Kathleen

ADOTAS – Does the World Wide Web need another parenting site? Apparently! AOL today announced the launch of Platform-A ad supported ParentDish.com which features a mix of videos, blog posts and celeb contributions that provide “informative, accessible, focused and personal content,” the company said. Platform-A will serve up display advertisements [...] More...

Search Leads Pack in Online Revenue Surge

Written on
May 16th 2008
Author
  |   Kathleen

ADOTAS – Interactive advertising did slightly better in 2007 than expected, according to a report from the Interactive Advertising Bureau. Online ad revenues came in at $21.2 billion – in February, the IAB predicted profits of $21.1 billion. Last year’s profits also spiked 26% over ad spend in 2006 ($16.8 billion). [...] More...

Alterian Pushes Online With Mediasurface Buy

Written on
May 16th 2008
Author
  |   Kathleen

ADOTAS – Offline advertising is hitting the skids so Alterian, an international integrated marketing platform provider, is making a big push online with the acquisition of Mediasurface, the company announced today. The buy will expand Alterian’s interactive marketing capabilities – from corporate intranets to social media channels. Financial details of [...] More...

Media Two’s CEO: Display Ads Are the Future

Written on
May 15th 2008
Author
  |   Kathleen

ADOTAS EXCLUSIVE — Media Two is an interactive advertising agency that specializes in display, search engine advertising, design, video ads, podcasting, blogging, mobile marketing, and more. The company claims that its exclusive focus on interactive and the fact that it executes media “after the buy” and design “after the build” [...] More...

Icahn to Yahoo Board: Buh Bye!

Written on
May 15th 2008
Author
  |   Kathleen

ADOTAS – Let the battles begin! Er, continue! Carl Icahn has launched a proxy battle to force Yahoo into talks (again) with Microsoft, the activist shareholder said in an open letter addressed to Yahoo’s chairman, Roy Bostock. Icahn said Yahoo’s board members behaved “irrationally” and contrary to their best interests, when [...] More...

Texas AG Ends Investigation Into World Avenue

Written on
May 15th 2008
Author
  |   Kathleen

ADOTAS – Todays announcement of a settlement between The Texas AG and World Avenue USA, LLC has some interesting implications for the promotions industry. World Avenue USA, LLC, has entered into a voluntary agreement with the Texas Attorney General’s office that shuts the book on the investigation into the wording [...] More...

Sorry, Yahoo: Google Wins Popularity Contest

Written on
May 15th 2008
Author
  |   Kathleen

ADOTAS – Yahoo, desperately clinging to its last shreds of street cred, has lost yet another battle – this time to Google. Google is officially the most popular Web site in the U.S., according to comScore. Google lassoed about 141.1 million unique visitors last month (an 18% spike year-over-year). Yahoo attracted [...] More...

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Media Two’s CEO: Display Ads Are the FutureADOTAS EXCLUSIVE — Media Two is an interactive advertising agency that specializes in display, search engine advertising, design, video ads, [...] more...

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