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More articles by Kathleen Brush
- People: The 5th P Will Bring Highest ROI July 8th 2008
- SEO Doesn’t Have To Garner JUNK Leads May 8th 2008
- Psst! Your Skills Require an Upgrade May 1st 2008
- Want a 1,200% ROI Improvement? Read on … April 25th 2008
Kathleen Brush
People: The 5th P Will Bring Highest ROI
ADOTAS EXCLUSIVE — As a CMO my most important role is that of a mentor. Marketing departments seem to be perpetual training grounds for employees who have arrived from sales, services, and product development in search of a new career path: hence the importance of being a mentor. For years the memorable, [...] More...
SEO Doesn’t Have To Garner JUNK Leads
ADOTAS EXCLUSIVE — I’ve heard many marketers say that it’s impossible to effectively target using the Internet, much less diagnose why visitors are not exhibiting a desired response. Visitors are coming from search engines, from links and more links that are in ads, newsletters, e-mail campaigns, various forms of social [...] More...
Psst! Your Skills Require an Upgrade
ADOTAS EXCLUSIVE – The proliferation of the World Wide Web (WWW), the fall of the Berlin Wall and technological innovations that are driving network, processing and storage capacities have unleashed an unending cascade of changes that have dramatically altered the skills a successful marketer requires to really stand out from [...] More...
Want a 1,200% ROI Improvement? Read on …
ADOTAS EXCLUSIVE — In a dimming economy, promotional budgets are a bean counter’s favorite target. These budget crunchers have been eagerly waiting to put the kibosh on marketing’s endless string of spendy events and exorbitant promotions, along with their nebulous “results.” Marketers rationalize the absence of metrics with responses like, [...] More...
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Spotlight
AdBidCentral’s CEO, Vivek Veeraraghavan Talks Openly*What was the inspiration to start AdBidCentral? The conditions that inspired AdBidCentral came from a variety of factors in my personal [...] more...
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