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Kathleen Brush, chief marketing officer of WebTrends, webtrends.com, has been the senior marketing executive at several enterprise software companies including WatchGuard Technologies, Stamps.com and Websense.

Brush has a Ph.D. in Management and International Studies and is a published author on business and marketing strategy.

More articles by Kathleen Brush

Kathleen Brush



SEO Doesn’t Have To Garner JUNK Leads

Written on
May 8th 2008
Author
  |   Kathleen Brush

ADOTAS EXCLUSIVE — I’ve heard many marketers say that it’s impossible to effectively target using the Internet, much less diagnose why visitors are not exhibiting a desired response. Visitors are coming from search engines, from links and more links that are in ads, newsletters, e-mail campaigns, various forms of social [...] More...

Psst! Your Skills Require an Upgrade

Written on
May 1st 2008
Author
  |   Kathleen Brush

ADOTAS EXCLUSIVE – The proliferation of the World Wide Web (WWW), the fall of the Berlin Wall and technological innovations that are driving network, processing and storage capacities have unleashed an unending cascade of changes that have dramatically altered the skills a successful marketer requires to really stand out from [...] More...

Want a 1,200% ROI Improvement? Read on …

Written on
April 25th 2008
Author
  |   Kathleen Brush

ADOTAS EXCLUSIVE — In a dimming economy, promotional budgets are a bean counter’s favorite target. These budget crunchers have been eagerly waiting to put the kibosh on marketing’s endless string of spendy events and exorbitant promotions, along with their nebulous “results.” Marketers rationalize the absence of metrics with responses like, [...] More...



Spotlight

Media Two’s CEO: Display Ads Are the FutureADOTAS EXCLUSIVE — Media Two is an interactive advertising agency that specializes in display, search engine advertising, design, video ads, [...] more...

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