Kathie Green is the Marketing Manager at TapSense. Previously, she held marketing roles at InMobi, the largest independent mobile advertising network, and Right Management, a global consulting firm. She started her career at Paramount Pictures in Consumer Products and In-Theatre Marketing. Kathie graduated from Occidental College with a B.A. in Anthropology and is a Women 2.0 San Francisco event organizer.
By Steve Megitt, director of Filament Creative
Remaking a digital experience is more than just revamping your style. Being trendy can make organizations feel ahead of the curve, but the challenge comes in knowing when trends stop being relevant. For this reason, a simple redesign only scratches...
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