Justin Talerico is the co-founder and chief executive officer of ion interactive, which provides marketing software for creating and testing post-click experiences to many of the world's leading brands, such as American Greetings, Cigna, Dell, DHL, General Mills, Intuit, Iron Mountain, and Western Union. He has a 20-year track record as a successful digital marketing entrepreneur & user advocate. Before co-founding ion interactive, Justin was the founder and CEO of ion, an all-digital marketing communications firm for clients such as Samsung, Siemens and Bliss Spa. Prior to that, he was the creative director for the Fairweather Group, a travel & hospitality conglomerate with Caribbean resorts, a national travel magazine & travel agencies.
By Steve Megitt, director of Filament Creative
Remaking a digital experience is more than just revamping your style. Being trendy can make organizations feel ahead of the curve, but the challenge comes in knowing when trends stop being relevant. For this reason, a simple redesign only scratches...
ADOTAS is a premier news publication focused on the Internet advertising and media industry. ADOTAS features a twice-daily email newsletter and web site and is proud to reach well over 100,000 advertising professionals monthly.