Justin Cooper

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: Justin Cooper is Founder and Chief Innovation + Marketing of Passenger Inc. He is a subject matter expert and thought leader in customer collaboration. As an innovator in this space, he has been responsible for managing customer-driven initiatives for many Fortune 500 brands.

Pump Up Your Brand, Empower Your Customers

Written on: July 6th 2007
Author: | Justin Cooper

Most forward thinking marketers are talking about engaging their customers in a collaborative process, but few have actually taken real action toward doing so. It’s time that marketers stop viewing the customer as merely a “target,” but as an integral part of the process, with the end-goal of transforming meaningful dialogue [...] More...

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