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Julie Kennedy is an account executive in charge of sales on the West Coast at Zango, an online media company that automates and monetizes relationships between content creators, Web publishers and advertisers of all sizes.

More articles by Julie Kennedy

Julie Kennedy



The NEW Rules of User Engagement

Written on
May 16th 2008
Author
  |   Julie Kennedy

ADOTAS EXCLUSIVE — Leave it to an L.A. salesperson to write a remarkably intelligent piece about media buying. Of course I, like most sales people, want you to test my advertising products because they are super-relevant, granularly targeted and highly converting (which is true), but I’d like to open the [...] More...

Perspective, Speculation & Downloadable Apps

Written on
January 18th 2008
Author
  |   Julie Kennedy

Alright, so I’m an account executive (AE). Yes, I’m the person who hunts you down, Mr. or Ms. Media. To build relationships and make money together, that is – which is all fine and good, unless you say, “No.” “No” to me? No big deal – let’s keep in touch. [...] More...



Spotlight

Turn VP: Ad Network Shakeout “Inevitable”ADOTAS EXCLUSIVE – Turn bills itself as the world’s first Smart Market for online advertising. Turn’s VP of product and [...] more...

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