Joshua Levy

Featured Author

: Joshua Levy is a business development manager at Zango, an online media company that automates and monetizes relationships between content creators, Web publishers and advertisers of all sizes.

Bulking Up On Traffic May Not Be The Right Diet

Written on: September 14th 2007
Author: | Joshua Levy

‘How many unique visitors per day?’ I hear this question all the time. After all, traffic is the Holy Grail of the Internet. People look at a Web site’s traffic ranking as the key metric in predicting a partner’s potential. Both advertisers and publishers fuel this obsession; ‘The more traffic the better’ [...] More...

Blurring The Line Between Content And Advertising

Written on: July 13th 2007
Author: | Joshua Levy

The classic Web site layout still dominates Web publisher thinking. In this model, content is stacked in the middle of each page and banner ads are placed on the periphery and linked to other Web sites for coveted referral money or click-through rates. These banner ads are visually distinguishable from [...] More...

Features

How Google Is Jeopardizing Search Biz November 19th 2008
Click Fraud To Shape Ad Decisions in 2009 November 18th 2008
Got Game Ads? Why You Need Them NOW November 17th 2008
Marketing on the Chopping Block: Tips for Survival November 14th 2008
Mergers and Hackquisitions November 13th 2008

Features Archive

Spotlight

Turn VP: Ad Network Shakeout “Inevitable”ADOTAS EXCLUSIVE – Turn bills itself as the world’s first Smart Market for online advertising. Turn’s VP of product and [...] more...