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More articles by Joshua Levy
- Bulking Up On Traffic May Not Be The Right Diet September 14th 2007
- Blurring The Line Between Content And Advertising July 13th 2007
Joshua Levy
Bulking Up On Traffic May Not Be The Right Diet
‘How many unique visitors per day?’ I hear this question all the time. After all, traffic is the Holy Grail of the Internet. People look at a Web site’s traffic ranking as the key metric in predicting a partner’s potential. Both advertisers and publishers fuel this obsession; ‘The more traffic the better’ [...] More...
Blurring The Line Between Content And Advertising
The classic Web site layout still dominates Web publisher thinking. In this model, content is stacked in the middle of each page and banner ads are placed on the periphery and linked to other Web sites for coveted referral money or click-through rates. These banner ads are visually distinguishable from [...] More...
Features
- How Google Is Jeopardizing Search Biz November 19th 2008
- Click Fraud To Shape Ad Decisions in 2009 November 18th 2008
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- Mergers and Hackquisitions November 13th 2008
Spotlight
Turn VP: Ad Network Shakeout “Inevitable”ADOTAS EXCLUSIVE – Turn bills itself as the world’s first Smart Market for online advertising. Turn’s VP of product and [...] more...
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