Josh Ong is the Director of Global Marketing & Communications at Cheetah Mobile
since Dec 2014. He leads Cheetah Mobile's Corporate Communications & Brand Strategy team, including consumer-facing marketing, social media, company branding, and commercial marketing.
By Ethan Settel, Sales Lead at Data Plus Math
One of the most challenging, yet most needed measurement models in media today is attribution. Accurate attribution is pivotal in ascertaining the strength and impact of an advertisement throughout the consumer consideration funnel, and on the...
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