Joseph Gray

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: Joseph Gray is founder and CEO of REVSHARE, television's largest cost-per-action (CPA) advertising network. REVSHARE has specialized in CPA television advertising since 1989. The company has relationships with more than 1,000 local market television stations, cable systems, syndicators and networks, which are willing to provide television time on a results basis.

Will CPA Stamp Out CPM on Television, Too?

Written on: September 13th 2006
Author: | Joseph Gray

As a follow up to the recent article written by Kiran Aditham entitled, “Will CPA Stamp Out CPM? Industry Pros Argue Why Per Action Makes a Better Impression,” it is interesting to note that CPA is also gaining ground in other advertising mediums such as television. While CPA [...] More...

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