Joseph Pigato is the Managing Director of Sparked mobile-first customer engagement platform, where he heads marketing strategy and product development. With more than 14 years at b2b and b2c web companies, Joseph Pigato has worked with clients such as Google, Sony, HP, Toyota, Intel, HSBC, Qantas, China Unicom and others to build and lead innovative technology startups in seven cities across four continents. Sparked was founded in 2009 to connect people with their favorite organizations, working with companies like LinkedIn, Google, SAP, and Kraft. Follow Joseph on Twitter @josephpigato.
By Steve Megitt, director of Filament Creative
Remaking a digital experience is more than just revamping your style. Being trendy can make organizations feel ahead of the curve, but the challenge comes in knowing when trends stop being relevant. For this reason, a simple redesign only scratches...
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