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Jonathan Opdyke

Jonathan Opdyke
Jonathan Opdyke serves as Chief Executive Officer of HookLogic and is responsible for the overall strategic direction of the company. Prior to leading HookLogic, Jonathan led world-wide e-Business and web marketing strategy for Xerox Corporation. Working with stakeholders throughout Xerox, he planned and championed programs to grow online revenue and derive cost savings using the internet. As a "Lean Six Sigma" black belt, he led cross-functional efforts to maximize online lead generation and optimize telesales and field sales success rates. In earlier roles, he worked on assignment in London to establish a pan-European e-Business team and also served as a program manager delivering and managing new websites and applications. Earlier in his career, Jonathan managed international operations for Beyond Interactive (a global online advertising agency now part of WPP Group). He spearheaded a team that established new offices for the agency in several countries and managed the infrastructure to support them including business planning, financial reporting, and human resources. Jonathan holds Masters and Bachelors degrees in Industrial and Operations Engineering from the University of Michigan Tauber Institute for Global Operations. He is an active traveler and outdoorsman.

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A Bold New Visual World: Why The Future of Advertising is Images

The popular idiom “A picture is worth a thousand words” is no offhanded or inflated saying. Variations of this timeless and still-relevant concept date back to advertising copy from the early 1900s, and in some cases its origins are attributed to an unknown Japanese...