Jon Kaplowitz is co-CEO of Massify.com, a social content platform based in New York City. In a little over two-months, Massify recently activated its community of 65K+ digital content creators to create over 100 premium short-films for Lionsgate to fuel their new media initiatives. Having established itself as the next-generation development solution for entertainment industry leaders including Lionsgate, Ridley Scott Associates, and Sony Music, Massify has transformed it’s storytelling platform into a turnkey content resource for brands.
By Steve Megitt, director of Filament Creative
Remaking a digital experience is more than just revamping your style. Being trendy can make organizations feel ahead of the curve, but the challenge comes in knowing when trends stop being relevant. For this reason, a simple redesign only scratches...
ADOTAS is a premier news publication focused on the Internet advertising and media industry. ADOTAS features a twice-daily email newsletter and web site and is proud to reach well over 100,000 advertising professionals monthly.