John Rodkin is founder and chief executive officer of SEM firm ClickShift. Rodkin and ClickShift co-founder Leo Chang partnered before in founding Flyswat, Inc., which was eventually acquired by NBCi for $120 million. Rodkin then joined NBCi as vice president of product management and research, where he supervised the portal's search, directory, and advertising systems.
By Steve Megitt, director of Filament Creative
Remaking a digital experience is more than just revamping your style. Being trendy can make organizations feel ahead of the curve, but the challenge comes in knowing when trends stop being relevant. For this reason, a simple redesign only scratches...
ADOTAS is a premier news publication focused on the Internet advertising and media industry. ADOTAS features a twice-daily email newsletter and web site and is proud to reach well over 100,000 advertising professionals monthly.