John Melideo

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: With more than 20 years of technological and entrepreneurial success, John Melideo, CEO of Jambo, has designed and brought to market a variety of products and services, and developed the necessary company infrastructure to support his inventions. Prior to starting Jambo, Melideo founded CallSource, a leading direct response advertising tracking and management company.

A Pay-Per-Call Counterpoint: Local Search Is Trapped Under its Burdens on Merchants

Written on: May 22nd 2006
Author: | John Melideo

By now we’ve all heard (many times) that performance-based advertising is hot, local search is hotter, and the two disciplines together finally offer the promise of making online advertising pay for millions of small to mid-sized businesses — whether or not they have a website. I use the phrase “offer the [...] More...

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