Featured Author
More articles by John Havens
- The Post-Adoption Effect: Why Web 2.0 Should Cast Beyond the ‘Net November 29th 2006
- An Insider’s View from the Podcamp “Unconference” November 13th 2006
- Positing PodBranding: How to Build Credibility, Connections, and Coin through Audio Content September 20th 2006
- Are People Tuning into Podcasting? Exploring the Medium’s Marketing Benefits and Misconceptions July 28th 2006
John Havens
The Post-Adoption Effect: Why Web 2.0 Should Cast Beyond the ‘Net
I was struck by two compelling thoughts after reading Philanthropy’s New Prototype by James Surowiecki in the November, 2006 issue of Technology Review. It’s a fantastic article that discusses Nicholas Negroponte’s One Laptop per Child campaign and how said campaign is combining philanthropic, business, and government objectives in an [...] More...
An Insider’s View from the Podcamp “Unconference”
So what’s a “PodCamp?” Where Apple employees or cheesy sci-fi horror extras take their summer vacation? Nope. Originating from the BarCamp movement, PodCamp is an informal, “Unconference” conference where people who are passionate about podcasting/videocasting/social and new media gather to share ideas, network, and eat lots of snacks. How does it [...] More...
Positing PodBranding: How to Build Credibility, Connections, and Coin through Audio Content
Audio Branding typically refers to an immediate recognition of a piece of music and identifying it with a specific company. Think of NBC’s bell-like tones or the sadly unforgettable McDonald’s ‘I’m lovin’ it’ ditty. Now it’s time to open your mind to include podcasting in the Audio Branding [...] More...
Are People Tuning into Podcasting? Exploring the Medium’s Marketing Benefits and Misconceptions
If you’re like the majority of people I’ve pitched about creating a podcast for their business, you’ve responded to this revolutionary marketing medium with a glazed-over expression and the following comments: -”You have to have an iPod to listen to podcasts, right?” -”Nobody’s creating any good material in podcasts.” -”I can’t commit to [...] More...
-
Loading ...
Latest News
- IAB’s Video Standards Tackled By ADTECH March 18th 2010 ADOTAS – ADTECH, a part of AOL Advertising and an [...] more »
- Google Search and Mobile and….TV? Oh My! March 18th 2010 ADOTAS – Google wants to dominate your screens…. Not just [...] more »
- Being Social Can Give You Viruses… New Scare March 18th 2010 ADOTAS – McAfee Inc. has come out with some bad [...] more »
- AppNexus Officially Launches Ad Platform Fueling the Real-Time Bidding Revolution in Display Advertising March 17th 2010 ADOTAS – AppNexus announced the launch of its advanced ad [...] more »
- Discovery Communications Partners With Pointroll to Launch DIG@TORIAL March 17th 2010 ADOTAS – PointRoll, a subsidiary of Gannett Co., Inc., has [...] more »
- Evolve Umbrella Planted in the Pub Garden March 17th 2010 ADOTAS – Marvel is a great brand and Marvel.com is [...] more »
- Google and China Continue High Risk Chess Game March 17th 2010 ADOTAS – Chinese firms selling advertising space on Google’s search [...] more »
Features
- For Better or For Worse? March 18th 2010
- Yahoo! Wants to Get More Personal March 17th 2010
- Creative Considerations for the iPad March 16th 2010
- Amazon Leaves Colorado Affiliates Out in the Cold March 12th 2010
- Secret Salsa Recipe: The Best Digital Marketing Mix March 11th 2010
Spotlight
AdBidCentral’s CEO, Vivek Veeraraghavan Talks Openly*What was the inspiration to start AdBidCentral? The conditions that inspired AdBidCentral came from a variety of factors in my personal [...] more...
Reader Favorites
Classifieds
- Sr Director, Marketing Services
- Senior Web Analyst
- Account Director
- Director of Analytics
- Manager, Business and Trade Media Relations
Recent Comments
- Jedd Gould: I think you miss the point. Publications have to charge because the content most are
- Gavin Dunaway: They're similar, but Ning is more a competitor to Facebook and MySpace while StumbleUpon considers
- Steve Feldman: Does StumbleUpon compete with and does essentially what Ning networks does?
- Bulent: I wonder how many of the clients would accept a media plan, that would -as
