John Havens

Featured Author

: John C. Havens is the About.com Guide to Podcasting and has numerous forward-thinking (aka, "crazy") ideas on how podcasts can/should be used for business applications, including the creation of Audio Press Releases, "Podcast Suggestion Boxes", and any other audio tool that can help build community for companies and customers. John is also founder of Podcast Vision & Voice as well as Chief Podcast Strategist for M7 Productions. He can be reached at podcasting.guide@about.com

The Post-Adoption Effect: Why Web 2.0 Should Cast Beyond the ‘Net

Written on: November 29th 2006
Author: | John Havens

I was struck by two compelling thoughts after reading Philanthropy’s New Prototype by James Surowiecki in the November, 2006 issue of Technology Review. It’s a fantastic article that discusses Nicholas Negroponte’s One Laptop per Child campaign and how said campaign is combining philanthropic, business, and government objectives in an [...] More...

An Insider’s View from the Podcamp “Unconference”

Written on: November 13th 2006
Author: | John Havens

So what’s a “PodCamp?” Where Apple employees or cheesy sci-fi horror extras take their summer vacation? Nope. Originating from the BarCamp movement, PodCamp is an informal, “Unconference” conference where people who are passionate about podcasting/videocasting/social and new media gather to share ideas, network, and eat lots of snacks. How does it [...] More...

Positing PodBranding: How to Build Credibility, Connections, and Coin through Audio Content

Written on: September 20th 2006
Author: | John Havens

Audio Branding typically refers to an immediate recognition of a piece of music and identifying it with a specific company. Think of NBC’s bell-like tones or the sadly unforgettable McDonald’s ‘I’m lovin’ it’ ditty. Now it’s time to open your mind to include podcasting in the Audio Branding [...] More...

Are People Tuning into Podcasting? Exploring the Medium’s Marketing Benefits and Misconceptions

Written on: July 28th 2006
Author: | John Havens

If you’re like the majority of people I’ve pitched about creating a podcast for their business, you’ve responded to this revolutionary marketing medium with a glazed-over expression and the following comments: -”You have to have an iPod to listen to podcasts, right?” -”Nobody’s creating any good material in podcasts.” -”I can’t commit to [...] More...

Spotlight

Goodmail: Video-in-Email the Next GoldmineADOTAS EXCLUSIVE — Email marketing can be both effective and controversial. As a marketer, this is a great opportunity to [...] more...