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More articles by Jordan Glogau
- Helping Clients With Online Reputation Problems January 29th 2008
- Medical Advice: Better From An MD Than A Search Engine January 2nd 2008
- Five Things People Miss From Web Analytics May 30th 2007
- Local Search, Part II: comScore Raises the Microscope on the Local Targeting Macrocosm November 10th 2006
- Click Fraud Dialog Finally Begins: How Google’s Actions Can Kickstart Healthier Conversation August 23rd 2006
Jordan Glogau
Helping Clients With Online Reputation Problems
In the customer service obsessed world we live in today; establishing and keeping a good online reputation is becoming more and more important to all companies. Let’s assume you’re running an interactive agency and a client comes to you with a reputation management problem. To organize your efforts and be [...] More...
Medical Advice: Better From An MD Than A Search Engine
Because I am involved in healthcare IT and search marketing I am just plain dumbfounded by Matt Cutts’ recent blog post regarding the purchasing of links to gain PageRank. In the blog post Matt points to a number of poorly written paid posts that endorse certain medical procedures. Matt discusses [...] More...
Five Things People Miss From Web Analytics
The Sales Cycle: How long did it take to make a sale Understanding your site’s sales-cycle is an essential piece of information. Useful for both strategic and tactical decision-making, the length of the sales-cycle will heavily influence your direction in terms of site design (how much content do you need), placement [...] More...
Local Search, Part II: comScore Raises the Microscope on the Local Targeting Macrocosm
In an interview with James Lamberti, the SVP for comScore Marketing Solutions, details of the newly released study on the local/yellow page search market were discussed. The study is the second in a two-part series that analyzes the growing consumer trend of researching local information online. The first study [...] More...
Click Fraud Dialog Finally Begins: How Google’s Actions Can Kickstart Healthier Conversation
Just how sinister click fraud really is has been a topic of conversation that, up until now, has been a dialog between advertisers, search engines marketing firms, auditing firms, and of course, the courts. Who we have not heard from in any real detail have been the search engines themselves. [...] More...
Google’s Adsbot Spider– How Dangerous is It?
Recently on the AdWords site, Google announced it was sending a new robot out into the world. The name of the robot is Adsbot. Adsbot isn’t an ordinary spider like Googlebot, because it doesn’t examine your regular website, it examines the landing pages from your AdWords campaign. [...] More...
Click Fraud Clocks Google: Eyeing the Impending Litigations Facing the Online Giant
Do you think that people are too ready to sue each other in this country? That’s positive thinking, but the reality is that in the good old USA, litigation is business by any means. So, it was inevitable that the click fraud issue would end up in the [...] More...
Search Hits Close to Home: How to Implement Marketing Strategies in the Local Search Zone
Depending on who’s counting, local advertising in the US represents 2/3 of all advertising dollars. If you look at just newspapers and the yellow pages, much of which Internet advertising is taking over, you can see it’s a major factor. When search marketing start it was very difficult [...] More...
The Search Semantics Screw-Up: Identifying the Language Misuse in SEM Speak
If the search engine industry has issues, then one of its major problems is based on its use — or misuse — of language. Newspeak seems to be at the core of a great deal of the “terms” that both the search engines and search engine marketers have invented [...] More...
When Click Fraud Attacks! Is the Threat Real Enough to Fight Back?
Is click fraud a substantial problem? With the recent $90 million Google settlement, the interactive marketing community can hardly say it doesn’t exist. But the real issue is just how much of a problem is click fraud. When you talk to most industry experts, they say that this [...] More...
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