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More articles by John Federman
- Click-to-Call Mythbusting: Why the Marketing Strategy is More than Just a Flavor of the Week November 28th 2006
John Federman
Click-to-Call Mythbusting: Why the Marketing Strategy is More than Just a Flavor of the Week
In the past year, click-to-call has been cast in the limelight, and for good reason: enterprises, search engines, online publishers and interactive agencies have all found new and exciting applications for the technology, and are leveraging it in innovative ways to proactively connect buyers and sellers. But with any new [...] More...
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HipCricket: SMS Is Still the Wave of the FutureADOTAS EXCLUSIVE — HipCricket, a mobile marketing company, has been changing the way advertisers think about reaching their audiences since [...] more...
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