John Rosso, President of Market Development, Triton Digital
Appointed to this position in May 2012, Rosso promotes Internet audio platforms to marketers and advertising agencies, and spearheads efforts to grow the internet audio advertising industry. Previously, he served as president of Citadel Media Networks, one of the largest commercial radio networks in the United States. Under Rosso’s leadership, Citadel’s networks reached over 110 million weekly listeners. A recognized leader in the area of internet radio, Rosso served as Senior Vice President of Digital at Citadel Broadcasting, following Citadel’s purchase of ABC Radio from the Walt Disney Company, where he held a similar post. Previously, as ABC Radio Networks’ Senior Vice President, Affiliate Relations, Rosso directed all worldwide distribution activities for ABC’s products and services. Rosso joined ABC in 1995 as Vice president/General Manager, Operations. In this role he was responsible for all capital planning, project management, and technical operations of the company including: support for ABC News foreign and domestic coverage; production environments; and satellite distribution. In 1996, Rosso became a digital media pioneer by engineering some of the earliest live and on-demand audio streams on the internet with content from ABC. Prior to joining ABC, Rosso held a number of positions with other major broadcasters. His achievements in those roles include the launch of the New York Market’s first radio station web site in 1992. Rosso attended the State University of New York and lives in New York City with his wife and two children.
By Steve Megitt, director of Filament Creative
Remaking a digital experience is more than just revamping your style. Being trendy can make organizations feel ahead of the curve, but the challenge comes in knowing when trends stop being relevant. For this reason, a simple redesign only scratches...
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