John Philpin has responsibility for Lyris’ global leadership, business execution, and driving the company’s growth.. Philpin was most recently senior vice president of Engineering at Lyris, leading the design and development of The Lyris’ digital marketing platform to deliver value and meet the highest performance standards for customers worldwide. A British national and U.S. resident, he brings a wealth of experience in business transformation, software, and technology to Lyris, spanning large enterprises including Citibank, General Electric, and Oracle, as well as early-stage technology companies, small businesses, consulting organizations, and governments. Philpin’s ultimate passion is the customer and considers this focus to be core to success. He holds a degree in Mathematics from the University of East Anglia, UK. - See more at: http://lyris.com/us-en/company/management-team#sthash.aYXWKMqf.dpuf
Have there been any major mobile ad trends that absolutely dominated the industry in 2018? What’s surprised you the most?
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