John Mracek is Chief Executive Officer of NetSeer. Most recently, John was Vice President and General Manager of Distributed Commerce at Shopping.com where he ran the company's advertising network and was responsible for merchant sales and service, product management, business development as well as partner account management. Prior to Shopping.com, John was Vice President of Advertising Products at Yahoo where he managed both graphical and display ad products and oversaw the introduction of Yahoo's SmartAds. Previous roles included: President of AdKnowledge, a pioneer in the early days of online advertising management and measurement, as well as CEO of Covia, an Enterprise Software company. John earned a Bachelor's of Science Degree in Computer Science from MIT.
By Steve Megitt, director of Filament Creative
Remaking a digital experience is more than just revamping your style. Being trendy can make organizations feel ahead of the curve, but the challenge comes in knowing when trends stop being relevant. For this reason, a simple redesign only scratches...
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