As Chief Strategy Officer, John McCarus oversees business strategy, positioning, marketing, communications and content for the digital portfolio of Federated Media, a Media General company. Prior to FM, John served as the SVP of Social Content for DigitasLBi, leading a national team of 40+ content strategists and community activators. John is also the co-founder and creator of the Digital Content NewFronts, an annual marketplace that brings together content creators, distributors, talent and technology partners, and brands to harness creative media opportunities in original online video and online brand content.
Media Agency, TV Station Members and Reps Cite Inefficiencies In the Sales Process As a Top Concern
For decades, the way TV advertisements have been bought and sold has not changed. To this day, there are still orders being handwritten. There is no widespread use...
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