As Chief Strategy Officer, John McCarus oversees business strategy, positioning, marketing, communications and content for the digital portfolio of Federated Media, a Media General company. Prior to FM, John served as the SVP of Social Content for DigitasLBi, leading a national team of 40+ content strategists and community activators. John is also the co-founder and creator of the Digital Content NewFronts, an annual marketplace that brings together content creators, distributors, talent and technology partners, and brands to harness creative media opportunities in original online video and online brand content.
Jim Johnson, VP Account Planning at Exponential discusses the latest trends in video advertising.
What are some of the larger video advertising trends?
One of the major trends are requests for demonstrable ROI on video advertising, while at the same time looking for formats that don’t...
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