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John McCarus

John McCarus
As Chief Strategy Officer, John McCarus oversees business strategy, positioning, marketing, communications and content for the digital portfolio of Federated Media, a Media General company. Prior to FM, John served as the SVP of Social Content for DigitasLBi, leading a national team of 40+ content strategists and community activators. John is also the co-founder and creator of the Digital Content NewFronts, an annual marketplace that brings together content creators, distributors, talent and technology partners, and brands to harness creative media opportunities in original online video and online brand content.

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Thrive+ Speaks Out! *Exclusive Interview*

The latest controversy launched on Reddit by an anonymous poster criticizing the Thrive+ video agency/SSP has exploded across the adtech universe and has raised the topic of adtech cyber bullying and the appropriate use and purpose of ads.txt. I reached out to interview Fiona...