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More articles by John McCarthy
- Social Signals in Search April 11th 2011
- Mobile Search Strategies for 2011 February 1st 2011
- An SEO Christmas Carol December 21st 2010
- Confessions of an SEO Snob December 3rd 2010
- It Was a Dark and Scary SEO Night October 29th 2010
John McCarthy
Social Signals in Search
ADOTAS – No doubt brands have had to think more critically this year about social and its role in online marketing. While measurement and analytics in social continue to be great fodder for industry panels and quarterly business reviews, we all know for a fact that consumers are indeed engaged [...] More...
Mobile Search Strategies for 2011
ADOTAS – I’ve heard and read mobile disappointed a lot of marketers last year, where more hype was generated than results. So, I admit, even I was a little surprised at some of the results our team uncovered while conducting a year-end review of campaign metrics for one of our [...] More...
An SEO Christmas Carol
ADOTAS – During lunch the other day, one of our newer SEO team members of the agency asked why we don’t cut corners or outsource. At the previous firm where he worked, the company outsourced most of its search marketing work. I explained that search engine marketing is a core competency [...] More...
Confessions of an SEO Snob
ADOTAS – Since 2000 I’ve championed, lead or sold SEO services. Technically I started in 1999 but honestly I really had no idea what I was doing my first year. My SEO knowledge blossomed in 2000 when I met a guy named Bruce Clay. I was a VP at a [...] More...
It Was a Dark and Scary SEO Night
ADOTAS – I am about to share with you a dark and scary SEO story just in time for Halloween. Unlike the stuff you see on reality TV, this is a true story that happened over three years ago involving an SEO client. I started an SEO campaign for a client [...] More...
Google Bid Simulator: Coulda, Woulda, Shoulda
ADOTAS – Not long ago Google formally released the Bid Simulator tool from beta to the general public inside of the AdWords interface. If you manage paid search for your company or client, you will simply love Bid Simulator. After using this tool, you will certainly start talking to yourself [...] More...
For Better or Worse: Search Marketing Prenups
ADOTAS – Last month I was the best man for my brother’s wedding in San Diego. It was a beautiful ceremony along the coast in Solana Beach. Although the bride and groom shed tears of joy during their wedding vows, it wasn’t too long after the ceremony when a few [...] More...
Protect Your Rep
ADOTAS – Last month I met with a network of crisis communications and public relations professionals to discuss the topic of online brand reputation management. This network provides expert counsel and services to clients in areas ranging from crisis communications and strategic planning to public relations and public policy. In preparing [...] More...
Google AdWords Search Funnels: Not Quite Perfect
ADOTAS – Google recently launched a new reporting feature in AdWords called Search Funnels. Until this new report was available, Google only reported on the last keyword clicked resulting in a lead or sales conversion. For example, a consumer begins a search by querying and clicking on Keyword A. He visits [...] More...
Secret Salsa Recipe: The Best Digital Marketing Mix
This past month I had the opportunity to speak with a prominent executive coaching group in the Los Angeles area on the topic of “Digital Marketing in 2010.” This group consists of CXOs (e.g. chief executive officer, chief marketing officer, etc.) for their respective companies. They meet regularly to exchange [...] More...
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Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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