John McCarthy is the Senior Director of Digital Strategy at WebMetro, a leading internet advertising agency with expertise in pay per click advertising, contextual/display advertising, SEO, web presence development, social media advertising, and ROI-driven web design. John McCarthy leads WebMetro’s efforts in researching, analyzing, and developing online direct marketing strategies for WebMetro clients.
Prior to joining WebMetro, John worked for Bruce Clay, Countrywide Home Loans, Transamerica and First Consulting Group. Presently, John serves on the Direct Marketing Association’s Search Engine Marketing Council and is also a member of Search Engine Marketing Professional Organization (SEMPO), Web Analytics Association, and American Advertising Federation.
By Steve Megitt, director of Filament Creative
Remaking a digital experience is more than just revamping your style. Being trendy can make organizations feel ahead of the curve, but the challenge comes in knowing when trends stop being relevant. For this reason, a simple redesign only scratches...
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