John McCarthy

John McCarthy is the Senior Director of Digital Strategy at WebMetro, a leading internet advertising agency with expertise in pay per click advertising, contextual/display advertising, SEO, web presence development, social media advertising, and ROI-driven web design. John McCarthy leads WebMetro’s efforts in researching, analyzing, and developing online direct marketing strategies for WebMetro clients. Prior to joining WebMetro, John worked for Bruce Clay, Countrywide Home Loans, Transamerica and First Consulting Group. Presently, John serves on the Direct Marketing Association’s Search Engine Marketing Council and is also a member of Search Engine Marketing Professional Organization (SEMPO), Web Analytics Association, and American Advertising Federation.