John Lee is Manager, Brand and Social Marketing at Webtrends.In 2012, he was awarded the PR Daily Award for creating both the year's "Best Branding Campaign" and "Event of the Year." He was also recognized as an Honorable Mention Finalist for "WOW Campaign of the Year," (PRNews Digital Awards), "Best Digital Campaign" (SABRE Awards) and "Best Social Media Campaign" (PRNews Platinum Awards).
By Steve Megitt, director of Filament Creative
Remaking a digital experience is more than just revamping your style. Being trendy can make organizations feel ahead of the curve, but the challenge comes in knowing when trends stop being relevant. For this reason, a simple redesign only scratches...
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