John Kelly

John Kelly, VP Sales at Criteo has been instrumental in driving more than $2 billion in incremental sales for Criteo clients in 2010. As one of the first Criteo executives in the US, John has been highly influential in launching successful retargeting campaigns for dozens of Criteo’s Top 100 retailer clients. John has been in the eCommerce space for over ten years in a variety of capacities. He spent four years at Yahoo!, where he led business development at Yahoo! Shopping, launched Yahoo! Deals and was part of the Global Strategic Partnerships group. Prior to Yahoo! John led corporate development and telco relations at PaymentOne and managed Business Affairs at America Online. John has a B.A. from Brown University, a J.D. from Georgetown University and is a Fulbright Scholar.

When Reach Doesn’t Equal Reach

Written on
March 1st 2011
  |   John Kelly

ADOTAS – One of the biggest selling points for ad networks is their “reach” – how many users they can reach with advertisements on their network. It’s not uncommon to see are some extraordinary reach numbers from many networks – Google reaches a whopping 93% of the U.S. population, Yahoo’s network reaches 86% and Turn reaches 79%. These are truly impressive networks with extraordinary power, but what do these reach numbers ... More...