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John Federman is CEO of eStara. As Chief Executive Officer John Federman is responsible for eStara’s strategic direction, corporate vision and integration with ATG. Mr. Federman brings more than 20 years of experience with innovative information technology and media companies to eStara. Prior to joining the Company, Mr. Federman was co-founder, president and CEO of Dotomi, an Internet advertising company, and was responsible for its successful rollout in the United States.

More articles by John Federman

John Federman



Delivering Quality Leads Through Local Search

Written on
October 22nd 2007
Author
  |   John Federman

With the yellow pages print and online directories, local search and mobile local search converging, advertisers are now obtaining leads from a number of different sources. More savvy consumers are adapting to the Internet, and the importance for marketers to integrate their online and offline information is clearly emphasized in [...] More...

Self-Service Is Not The Same As Customer Service

Written on
October 15th 2007
Author
  |   John Federman

Earlier this month, Wal-Mart kicked off its “Customer Contact Reduction” program – a quietly-launched initiative initially reported by the New York Times.  This plan has the retailer pulling all customer service numbers from its website in an attempt to reduce costly inbound calls about order tracking.   Instead of offering personal [...] More...



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HipCricket: SMS Is Still the Wave of the FutureADOTAS EXCLUSIVE — HipCricket, a mobile marketing company, has been changing the way advertisers think about reaching their audiences since [...] more...

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