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More articles by John Federman
- Delivering Quality Leads Through Local Search October 22nd 2007
- Self-Service Is Not The Same As Customer Service October 15th 2007
John Federman
Delivering Quality Leads Through Local Search
With the yellow pages print and online directories, local search and mobile local search converging, advertisers are now obtaining leads from a number of different sources. More savvy consumers are adapting to the Internet, and the importance for marketers to integrate their online and offline information is clearly emphasized in [...] More...
Self-Service Is Not The Same As Customer Service
Earlier this month, Wal-Mart kicked off its “Customer Contact Reduction” program – a quietly-launched initiative initially reported by the New York Times. This plan has the retailer pulling all customer service numbers from its website in an attempt to reduce costly inbound calls about order tracking. Instead of offering personal [...] More...
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Spotlight
AdBidCentral’s CEO, Vivek Veeraraghavan Talks Openly*What was the inspiration to start AdBidCentral? The conditions that inspired AdBidCentral came from a variety of factors in my personal [...] more...
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