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John Bauschard is COO at MediaBank. John has an extensive background in managing all aspects of software operations including product management, marketing, finance, training and support. He has held leadership roles at Computer Associates and was a founding member of Adaytum USA, an innovator in web-based planning and analytics (now part of IBM). John began his career as a consultant at KPMG. He holds a MBA from the University of Chicago, a BBA cum laude from Loyola University and is a CPA.

More articles by John Bauschard


John Bauschard



Agencies Losing Cards in High-Stakes Ad Game

Written on
March 26th 2010
Author
  |   John Bauschard

ADOTAS – Ad agencies are risking obsolescence. In a business world more driven by interconnected data ecosystems than ever before, many ad agencies — even the biggest multinationals — are still operating with systems more closely linked to the 1970s than the 21st century. At such agencies, the flow of information [...] More...

The Year of Living Efficiently

Written on
December 31st 2009
Author
  |   John Bauschard

ADOTAS – If recent economic history has taught the business world anything, it’s that periodically going back to basics is essential. Yes, we need to continually stretch and embrace new ideas, technologies and trends. But without our business fundamentals under control, embracing the trend du jour is like building a [...] More...

Gauging true performance with cross-media analytics

Written on
October 7th 2009
Author
  |   John Bauschard

ADOTAS – Media departments are no place for guessing. With millions — even tens or hundreds of millions — of dollars at stake, clients want hard data showing that their budgets are being well spent. Yet for too long media executives have been forced to rely on indirect information to judge [...] More...




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Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...



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