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More articles by John Bauschard
- Agencies Losing Cards in High-Stakes Ad Game March 26th 2010
- The Year of Living Efficiently December 31st 2009
- Gauging true performance with cross-media analytics October 7th 2009
John Bauschard
Agencies Losing Cards in High-Stakes Ad Game
ADOTAS – Ad agencies are risking obsolescence. In a business world more driven by interconnected data ecosystems than ever before, many ad agencies — even the biggest multinationals — are still operating with systems more closely linked to the 1970s than the 21st century. At such agencies, the flow of information [...] More...
The Year of Living Efficiently
ADOTAS – If recent economic history has taught the business world anything, it’s that periodically going back to basics is essential. Yes, we need to continually stretch and embrace new ideas, technologies and trends. But without our business fundamentals under control, embracing the trend du jour is like building a [...] More...
Gauging true performance with cross-media analytics
ADOTAS – Media departments are no place for guessing. With millions — even tens or hundreds of millions — of dollars at stake, clients want hard data showing that their budgets are being well spent. Yet for too long media executives have been forced to rely on indirect information to judge [...] More...
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- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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- Rick Noel: Nice post Mike. A few years back, we ran a large CPA campaign through an
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