Joey Shevelson is a Solutions Consultant with AIM Consulting. As a mobile-focused product professional with over 10 years of experience, he is driven to help clients use technology to drive customer satisfaction and loyalty. Shevelson believes in strategies grounded in a strong brand identity and is considerate of end user needs. Shevelson advocates the judicious use of data, in particular from usability research and analytics, as a window to the human experience of a product.
By Steve Megitt, director of Filament Creative
Remaking a digital experience is more than just revamping your style. Being trendy can make organizations feel ahead of the curve, but the challenge comes in knowing when trends stop being relevant. For this reason, a simple redesign only scratches...
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