Joey Greenstone
Five Tips to Reach the Mobile Holiday Shopper
For many consumers, the holiday season came early this year, as the iPhone 5 was released and sold more than five million units in the first three days. The release is important to marketers as well, as the larger screen means that there is more real estate for immersive creative executions. With the millions of new smartphones circulating the market, here are five tips to consider right now that will ... More...
Spotlight
Crossing the Channel Part 3: Ad Viewability as the New Currency
As you may recall, in our first installment of Crossing the Channel, we examined the display ecosystem from a bird’s-eye ... more...
Latest News
- Emoji Stir E-Motions & Land InMoji Seed Funding February 26th 2015 Apple just released a series of multi-racial emoticons but Alpesh ...more »
- PureClick Secures Click Measurement Accreditation from the Media Rating Council February 26th 2015 PureClick has received click measurement accreditation for its IAB Valid ...more »
- Mobile Shopping Survey & “Devices and Demographics: Q4 2014″ from Fluent February 26th 2015 Fluent conducted a survey of more than 5,000 American adults ...more »
- Social Engagement: The New Ad Metric For Millennials February 25th 2015 In 2006, not-so-coincidentally the year that Twitter was invented, the ...more »
- Is Your Funnel Half-Full or Half-Empty? February 25th 2015 2014 ushered in massive changes to the marketing landscape. With ...more »
- Placeable Infographic: Mobile Commerce Mojo February 25th 2015 Here’s a look at what one survey revealed about consumers’ ...more »
- How to Thrive With Mobile Marketing February 24th 2015 Do you remember the days of browsing a bookstore or ...more »
Features
- Mobile Shopping Survey & “Devices and Demographics: Q4 2014″ from Fluent February 26th 2015
- Social Engagement: The New Ad Metric For Millennials February 25th 2015
- Crossing the Channel Part 3: Ad Viewability as the New Currency February 24th 2015
- The Value of Going Beyond Core Customer Targeting February 23rd 2015
- Sizmek’s Picks: Ads of the Week Feb 16-20 February 20th 2015
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What will be the most important vertical in online advertising in 2015?
- Mobile (53%, 284 Votes)
- Programmatic (26%, 137 Votes)
- Video (21%, 112 Votes)
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