Joey Greenstone
Five Tips to Reach the Mobile Holiday Shopper
For many consumers, the holiday season came early this year, as the iPhone 5 was released and sold more than five million units in the first three days. The release is important to marketers as well, as the larger screen means that there is more real estate for immersive creative executions. With the millions of new smartphones circulating the market, here are five tips to consider right now that will ... More...
Spotlight
Centriply Begins Licensing Its Proprietary Big Data: Retains Venture Development Center to Lead Effort
Centriply, a demand-side targeted TV platform for advertisers, announced that it will begin licensing its proprietary Big Data sets for ... more...
Latest News
- If It Can’t Be Measured, It Can’t Be Improved: The Ongoing Case for Performance in Digital September 29th 2016 According to IAB, the share of performance-based advertising as a ...more »
- Videa Debuts Supply-Side Automated TV Advertising Platform September 29th 2016 Private Marketplace Provides Stations, Agencies and Brands with a Simplified ...more »
- Now Available: CIMM Study–”Best Practices in Cross-Device & Cross-Channel Identity Measurement” September 28th 2016 A study being issued today by The Coalition for Innovative ...more »
- New Neuroscience Study Shows How Mobile Users Actually Respond to In-App Ads September 27th 2016 MediaBrix, True Impact, and Neurons Inc., Get Inside Mobile User’s ...more »
- What is value exchange and how is it an answer to ad blocking and fraud? September 27th 2016 An Adotas Q&A with Mitchell Reichgut, CEO of Jun ...more »
- Nielsen Total Audience Report Asks: With Nearly Unlimited Content Options, How Many Do Consumers Really Use? September 26th 2016 For consumers, having content options is no longer a luxury, ...more »
- Advertiser Perceptions Report: 2016 Upfront/NewFronts Have Renewed Influence On Advertiser Spending September 26th 2016 Advertiser Perceptions finds new priority on live presentations, heightened interest ...more »
Features
- If It Can’t Be Measured, It Can’t Be Improved: The Ongoing Case for Performance in Digital September 29th 2016
- What is value exchange and how is it an answer to ad blocking and fraud? September 27th 2016
- Advertiser Perceptions Report: 2016 Upfront/NewFronts Have Renewed Influence On Advertiser Spending September 26th 2016
- Going Native: What Makes It Work, What Makes It Fail September 22nd 2016
- 3 Steps for Evaluating the Best Results Across Retargeters September 20th 2016
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What will be the most important vertical in online advertising in 2016?
- Mobile (53%, 284 Votes)
- Programmatic (26%, 137 Votes)
- Video (21%, 112 Votes)
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