Joerg Rathenberg is heading up marketing at virtual events leader Unisfair. With more than 12 years of high tech marketing experience, Joerg has focused on positioning and commercializing emerging technologies worldwide. Prior to joining Unisfair, he held senior management positions at Salesforce.com, KXEN, Brio, SQRIBE, APC and IBM. His background in cloud computing, business intelligence and advanced analytics has helped companies to successfully grow revenues and capture market share. Joerg holds an MBA from Thunderbird and a Master in Computer Science from Hamburg University.
By Steve Megitt, director of Filament Creative
Remaking a digital experience is more than just revamping your style. Being trendy can make organizations feel ahead of the curve, but the challenge comes in knowing when trends stop being relevant. For this reason, a simple redesign only scratches...
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