Joel Lunenfeld, vice president of media services for Moxie Interactive, is responsible for leading all digital media strategies and planning. He oversees media planning, buying and analysis as well as all functions of Moxie's research department. Lunenfeld has a degree in Cultural Anthropology which gives him a unique perspective on the human behavior and motivation behind marketing trends in a digital age.
By Steve Megitt, director of Filament Creative
Remaking a digital experience is more than just revamping your style. Being trendy can make organizations feel ahead of the curve, but the challenge comes in knowing when trends stop being relevant. For this reason, a simple redesign only scratches...
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