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Joelle Gropper Kaufman is the vice president of marketing and media operations at Adify. Joelle brings experience in corporate and product marketing, sales and business development to Adify. Previously, she served as VP of marketing and sales development for Reactivity, Inc., the leading provider of XML networking solutions that was acquired by Cisco in March 2007. Prior to Reactivity, Kaufman led XML Web services initiatives for RSA Security and also held management, strategy and product marketing positions with Lifespire, Inc., NetDynamics, Firefly Networks, Inc., and Deloitte Consulting.

More articles by Joelle Gropper Kaufman


Joelle Gropper Kaufman



The Mis-Match of Reasonable Expectations, Delivery

Written on
August 26th 2008
Author
  |   Joelle Gropper Kaufman

ADOTAS EXCLUSIVE — “The campaign is not performing.” This statement sets off alarm bells among sellers of online advertising everywhere. In the simplified world of online advertising, the statement is explored through three questions: • Is the campaign delivering impressions? • [...] More...




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AdBidCentral’s CEO, Vivek Veeraraghavan Talks Openly*What was the inspiration to start AdBidCentral? The conditions that inspired AdBidCentral came from a variety of factors in my personal [...] more...


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