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More articles by Joelle Gropper Kaufman
- The Mis-Match of Reasonable Expectations, Delivery August 26th 2008
Joelle Gropper Kaufman
The Mis-Match of Reasonable Expectations, Delivery
ADOTAS EXCLUSIVE — “The campaign is not performing.” This statement sets off alarm bells among sellers of online advertising everywhere. In the simplified world of online advertising, the statement is explored through three questions: • Is the campaign delivering impressions? • [...] More...
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AdBidCentral’s CEO, Vivek Veeraraghavan Talks Openly*What was the inspiration to start AdBidCentral? The conditions that inspired AdBidCentral came from a variety of factors in my personal [...] more...
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