Joel Breen

Featured Author

: Joel Breen is currently the Director of Advertising and Sponsorships for Spire, an affluent consumer-based online gated community. He leads the company's effort to identify and establish advertising and sponsorship relationships. In this role, he ensures that Spire works with the best-of-the-best to create value for our members. Prior to joining Spire, he held key leadership roles at Pinehurst Group and Blue Dolphin Group, the largest online agent for the magazine publishing industry, where he lead the charge in sales & new business development, which included the consumer email acquisition programs. I also helped to launch Robb Report's premiere online affluent community prior to its acquisition by CurtCo Media Labs.

Resurrecting Email: Exploring the Hurdles and Resurgence of the Email Marketing Methodology

Written on: March 22nd 2007
Author: | Joel Breen

Over the last 10 years, email marketing has become an incredibly effective and affordable component of an integrated marketing campaign. However, with the advent of more savvy consumers, SPAM legislation and better software to protect the consumer, marketers are increasingly looking for new ways to leverage email marketing and capitalize [...] More...

Features

Quality Video: DIY (Cheap) or Else December 1st 2008
Will Widget Channel Be Tuned In? November 26th 2008
Internet Vs. TV Smackdown: Friends or Foes? November 25th 2008
Search Marketing Is Better Than a Bailout November 24th 2008
With Ads, Pretty Is as Pretty Does November 21st 2008

Features Archive

Spotlight

Turn VP: Ad Network Shakeout “Inevitable”ADOTAS EXCLUSIVE – Turn bills itself as the world’s first Smart Market for online advertising. Turn’s VP of product and [...] more...