Joel Breen is currently the Director of Advertising and Sponsorships for Spire, an affluent consumer-based online gated community. He leads the company's effort to identify and establish advertising and sponsorship relationships. In this role, he ensures that Spire works with the best-of-the-best to create value for our members. Prior to joining Spire, he held key leadership roles at Pinehurst Group and Blue Dolphin Group, the largest online agent for the magazine publishing industry, where he lead the charge in sales & new business development, which included the consumer email acquisition programs. I also helped to launch Robb Report's premiere online affluent community prior to its acquisition by CurtCo Media Labs.
Adotas presents a Q&A with Maggie Mesa, Head of Mobile at OpenX. Maggie shares her thoughts on how publishers/developers approach topics like ad fraud, viewability, and safety. She shares her insights on trends in mobile today.
Q: What are some exciting developments happening in mobile, today?
ADOTAS is a premier news publication focused on the Internet advertising and media industry. ADOTAS features a twice-daily email newsletter and web site and is proud to reach well over 100,000 advertising professionals monthly.