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Joe Chin has been CEO of Guidester, Inc. since co-founding the company, originally known as Decidia, Inc., in early 2000. After leading Decidia through its initial growth as an enterprise business, he repositioned it as a paid search company in 2005 and rebranded it as Guidester, Inc. Since the rebrand, Chin has leveraged his 15 years of Internet and entrepreneurial experience to oversee Guidester's strategic direction and manage its day-to-day operations.

More articles by Joe Chin

Joe Chin



PPC’s Not DOA: Examining the Strategies of the PPC and ROI “Stretch”

Written on
March 26th 2007
Author
  |   Joe Chin

Much has been written recently about online advertisers shifting away from traditional pay per click (PPC) campaigns in favor of new cost per action (CPA) models. Even Google, one of the founding fathers of PPC, which got fat dining at its buffet, has stuck its mammoth toe into the [...] More...



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