Jim Nail

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: Jim Nail is Cymfony's Chief Marketing and Strategy Officer. Jim has an extensive background in integrated marketing through his 22-year career that spans online marketing, market research, brand advertising and direct marketing. Prior to joining Cymfony, Jim was an analyst at Forrester for eight years, leading their coverage of how marketing strategies and tactics must adapt to technology-driven changes in consumer media consumption habits. Prior to Forrester, Jim helped launch Web advertising network AdSmart, where he served as director of marketing. He spent 15 years planning and managing integrated marketing campaigns at leading advertising agencies including Ogilvy & Mather Direct, Draft Worldwide, Bates USA and Hill Holliday.

Capitalizing on “You”: How Business Should React to the Consumer-Generated Hype

Written on: January 11th 2007
Author: | Jim Nail

As we all know, TIME Magazine awarded its coveted Person of the Year recognition not to one powerful or famous person, but to the collective “You”, meaning Joe Six Pack, Jane Doe, John Q. Public and the rest of us average folks. The editors see the dawning of a [...] More...

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