Jim Soss

Jim Soss, CEO of Red Aril, is a seasoned interactive marketing executive with a passion for building teams that deliver a strategic advantage within competitive markets. Prior to joining Red Aril, Jim was vice president of multichannel marketing services at Acxiom Corporation, where he was responsible for uniting global businesses that spanned both digital and traditional marketing ($300 million). Jim initially joined Acxiom as vice president and general manager of Acxiom Digital (formerly Digital Impact, Inc.), a leading digital solution provider and top 25 interactive agency. Before Acxiom, Jim spent several years with infoGROUP as vice president of sales, business operations, client services, and professional consultancy. Prior to the Internet age, Jim built an extensive background in enterprise software and previously served as an executive with Starlight Networks, Sybase, Inc., and Pansophic Systems. Jim holds a B.S.E. from Princeton University and an M.B.A. with high honors distinction from the University of Chicago, Booth School of Business.

Marrying Online and Offline Data

Written on
August 17th 2011
  |   Jim Soss

ADOTAS – After years of marketing channel fragmentation, enterprise marketers are moving away from tactical, transactional marketing approaches toward a data-centric strategy that creates competitive advantage by consistently and persistently leveraging audience data across all online and offline marketing programs. That’s the goal. But what we’re finding is that people are still getting their heads around some of the basics. Based on the best practices we’re seeing, here’s my recommendation for ... More...