Jim Rogers is vice president of marketing for Mobile & Registry Services at Neustar. He has a 20-year track record of helping organizations drive revenue growth in all economic environments across multiple geographies. Rogers has deep expertise in market development, acquisitions, online marketing, pricing and product strategy.
He is responsible for the overall go-to-market strategy and all marketing functions for the domain name registry and mobile messaging markets. Before joining Neustar, Mr. Rogers served as the vice president of marketing & product strategy at Deltek, responsible for formulating and executing Deltek's market strategy and ERP product direction in the Aerospace & Defense industry.
Rogers also served as the global director of industry and product marketing for Primavera Systems and vice president of integration solutions at GE Global eXchange Services. At GE, Rogers was the business unit leader of a wide range of supply chain solutions; responsibilities included; business unit profitability, product development and go-to-market strategy in all global markets.
By Steve Megitt, director of Filament Creative
Remaking a digital experience is more than just revamping your style. Being trendy can make organizations feel ahead of the curve, but the challenge comes in knowing when trends stop being relevant. For this reason, a simple redesign only scratches...
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