Jim Moar is the CEO at OptiMine Software, a provider of paid search keyword bid management software that helps digital advertisers dramatically increase financial performance. The company is based in St. Paul, MN.
Jim has more than 25 years experience at the CEO/COO/President level, with a strong record of dramatic revenue and earnings achievement through organic growth and operating excellence. He led a major turnaround of Identix, doubling revenue to $90M and transforming from $25M EBITDA loss to EBITDA profit in 3 years. The company sold for $775M, over 70 times forward EBITDA and 8 times revenue. He also spearheaded dramatic growth at DataCard, Tennant, and Reshare.
By Steve Megitt, director of Filament Creative
Remaking a digital experience is more than just revamping your style. Being trendy can make organizations feel ahead of the curve, but the challenge comes in knowing when trends stop being relevant. For this reason, a simple redesign only scratches...
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