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Jim Meyer is CEO and co-founder of Mindset Media, an Internet ad network for brands.

Using its proprietary psychographic standard, Mindset Media lets brand advertisers target millions of people with the personality traits that fit their brands in simple online media buys.

More articles by Jim Meyer

Jim Meyer



Is Microsoft On the Road to Nowhere?

Written on
May 5th 2008
Author
  |   Jim Meyer

“And the future is certain Give us time to work it out.” - Talking Heads, 1985 ADOTAS EXCLUSIVE — Microsoft’s pursuit of Yahoo has drawn into sharper relief the battle lines on a two-front war for digital ad supremacy. On one front: search, and its mighty master Google. On the other: the [...] More...



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Media Two’s CEO: Display Ads Are the FutureADOTAS EXCLUSIVE — Media Two is an interactive advertising agency that specializes in display, search engine advertising, design, video ads, [...] more...

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