Jim Brock has been involved with ad-supported online media since 1994, when he served as founding counsel to Yahoo! Jim has advised or invested in over a dozen startups, co-founded Amicus, a seed stage venture firm, served as Yahoo!'s SVP for Communications and Consumer Services, and co-founded Attributor, a leading content monitoring and syndication platform. In 2009 he founded PrivacyChoice.org, the leading independent targeting-privacy resource for consumers and websites.
Smartcuts author Shane Snow sent 1,000 cold emails to high-level executives. The silence was deafening.
The almost-zero response from this massive experiment reflects the experience many marketers suffer through themselves. Yet the potential business generated from email marketing is far too great to ignore:
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