Jim Brock has been involved with ad-supported online media since 1994, when he served as founding counsel to Yahoo! Jim has advised or invested in over a dozen startups, co-founded Amicus, a seed stage venture firm, served as Yahoo!'s SVP for Communications and Consumer Services, and co-founded Attributor, a leading content monitoring and syndication platform. In 2009 he founded PrivacyChoice.org, the leading independent targeting-privacy resource for consumers and websites.
By Lauren McGrath, VP Studio & Strategy, ACTIVATE
A closer look at the power of niche followings
If Fyre Festival has taught us anything, it's that relying solely on megawatt influencers and celebrities for reach and exposure can backfire badly for brands that are not careful. In...
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