Jessie Lambert is a Sr. SEO Strategist at Covario, the leading search marketing agency and provider of search solutions for the Fortune 500/Global 1000. Responsible for the planning and implementation of SEO and online marketing programs that maximized client rankings and increased consumer traffic while driving business growth.
Prior to joining Covario, she spent 4 years with For Rent Media Solutions (most notably ForRent.com), a division of Dominion Enterprises. Working directly with the Director of Search Strategies, Jessie optimized and analyzed Search Engine Optimization (SEO) objectives and goals to increase website traffic through organic and non-paid means. She assisted in search engine marketing and social media initiatives, as well as educating the 73 field sale offices nationwide on SEO efforts.
Jessie attended Web 2.0 (O'Reilly) Conference in Santa Clara, California in April 2011 and Search Engine Strategies (SES) Conference in March 2009, New York, New York. She received her Search Engine Optimization Master Certification in December of 2010 from Market Motive.
By Steve Megitt, director of Filament Creative
Remaking a digital experience is more than just revamping your style. Being trendy can make organizations feel ahead of the curve, but the challenge comes in knowing when trends stop being relevant. For this reason, a simple redesign only scratches...
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