Jessica Cather is on the account services team of Liquidus. In her role with the Chicago-based online video advertising company, Cather plays an integral role in the company's product development. Cather has 10 years of experience in the industry and had earned her MBA with a Marketing Concentration from Keller Graduate School of Management.
By Steve Megitt, director of Filament Creative
Remaking a digital experience is more than just revamping your style. Being trendy can make organizations feel ahead of the curve, but the challenge comes in knowing when trends stop being relevant. For this reason, a simple redesign only scratches...
ADOTAS is a premier news publication focused on the Internet advertising and media industry. ADOTAS features a twice-daily email newsletter and web site and is proud to reach well over 100,000 advertising professionals monthly.