Jesse Shannon

Featured Author

: Jesse Shannon is the president of the premiere interactive marketing agency, SAJE Media. As a corporate citizen, he busted his chops in the dynamic world of video game production gaining working experience in Activision's Los Angeles and Tokyo offices. His most recent work as an employee was contracting with Honda on their ASIMO humanoid robot project spreading the good word on the coming personal robotics industry to the world (and Disneyland).

Putting Web 2.0 to Work

Written on: September 12th 2006
Author: | Jesse Shannon

It’s true, Web 2.0 as a buzzword may now be wearing a little thin. Latched onto as the harbinger of another late 90’s bubble, the expectations on the little term have been set perhaps unrealistically high. In addition, the Web 2.0 idea has come to represent such a [...] More...

The Interactive Marketing Players

Written on: August 7th 2006
Author: | Jesse Shannon

Microsoft’s recent purchase of Massive says a lot of things, but most importantly it tells us that video game advertising as a platform has fully arrived. Ever-encroaching as the dominant form of home entertainment, video games can no longer be omitted from any serious marketing plans that desire to [...] More...

Marketing’s New Manifestation: Why Avatars Best Represent Online User Engagement, Part II

Written on: July 18th 2006
Author: | Jesse Shannon

In part 1 of this series, we looked at the value of marketing to avatars in a general sense. Generalities are great, but for something as strange and new as marketing to an artificial entity, real world examples can be extremely valuable in making something so conceptually indistinct a [...] More...

Marketing’s New Manifestation: Why Avatars Best Represent Online User Engagement

Written on: July 17th 2006
Author: | Jesse Shannon

There has been a lot of buzz about online avatars recently, particular their potential as a new marketing… well, what? Channel? Tool? Demographic? Where do avatars fit into the marketing picture, really? What does it mean to market to an avatar? Is this a new [...] More...

Online Community, Minus Smut: Whyville Aims to Make the Virtual Streets Safe for Kids

Written on: June 7th 2006
Author: | Jesse Shannon

All it takes is a quick glance at ADOTAS’s “Most Popular” and “Most Commented” sections to see that the conversation regarding the major online social networks’ deficient safety standards and advertising’s relationship to this problem remains a serious, unsolved issue. Everyone seems to have an opinion about how MySpace [...] More...

Rolling Out a Gamer-Friendly Shopping Cart

Written on: May 5th 2006
Author: | Jesse Shannon

Sitting in the “Advertising in Games” panel discussion at last month’s OMMA conference really got me thinking about the untapped potentials our “interactive marketing” industry is still failing to recognize in this hugely expanding, insanely fertile medium best known as videogames. But it was one moment towards the end [...] More...

Spotlight

AdMob: Google’s Move Into Mobile Fray Helps UsADOTAS EXCLUSIVE – AdMob offers the biggest mobile advertising marketplace on the planet — and the company was founded just [...] more...