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Jere Doyle is Prospectiv's founder, president and CEO. Doyle founded Prospectiv in 1999 and provides the visionary leadership that has established the company as a leader in the online customer acquisition industry. Prospectiv, based in Wakefield, MA., provides customer acquisition solutions to leading pharmaceutical, consumer packaged goods, retail, education, personal finance and travel brands helping them to build an in-house list of consumers interested in their products and services.

More articles by Jere Doyle

Jere Doyle



Ensure Your Emails Get to Eyeballs

Written on
September 8th 2008
Author
  |   Jere Doyle

ADOTAS EXCLUSIVE — A recent survey of large corporations conducted by Direct Partners found that email is now the most popular form of direct response marketing. Email marketing usage (reportedly used by 35% of companies) topped traditional direct mail (25%) and use of package, statement stuffers/free standing inserts (21%). In [...] More...

Is Lead Generation a Panacea for Media Fragmentation?

Written on
August 14th 2008
Author
  |   Jere Doyle

ADOTAS EXCLUSIVE — No: but it’s close. We’re all wary of “cure all” remedies or solutions that claim to be the “silver bullet” the market has been waiting for – and more power to us all for being healthy skeptics. When it comes to media fragmentation and its disruptive impact on [...] More...

Social Networking + BT = Success

Written on
June 30th 2008
Author
  |   Jere Doyle

ADOTAS EXCLUSIVE — There has been a lot of wringing of hands and a lot of fuss about whether or not advertising has a place in social networking environments, but the answer is very basic – it all comes down to targeting. In a recent consumer survey conducted by Prospectiv (caveat: [...] More...



Spotlight

Turn VP: Ad Network Shakeout “Inevitable”ADOTAS EXCLUSIVE – Turn bills itself as the world’s first Smart Market for online advertising. Turn’s VP of product and [...] more...

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