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Jere Doyle is the Founder, President and CEO of Prospectiv, an online performance marketing company that connects the world’s leading brands to women through effective consumer acquisition solutions.

Since its inception in 1999, Prospectiv has become a well-respected online marketing leader with an expertise in engaging targeted audiences for advertisers and Web publishers.

Doyle has built Prospectiv into an online marketing company that advertisers and Web publishers trust and turn to for high quality marketing leads, new revenue opportunities, and website traffic.

Under his management, Prospectiv has experienced significant growth, offering a value proposition that is unmatched in the world of online performance marketing: targeting and engaging women between the ages of 25–54.

Doyle’s strategic vision has established the company as the go-to resource for that all-important consumer segment, and its unique understanding of their online behaviors to help brands achieve their campaign goals. Since 2004 Prospectiv revenues have grown more than 80%.

Doyle has also raised the profile of online consumer acquisition and its value as a strategic and cost-effective marketing tactic for advertisers, including Fortune 1000 companies such as Disney, Proctor & Gamble, and Pfizer.

His day-to-day responsibilities include generating new ideas for Prospectiv’s products and services. In addition, Doyle oversees a team of highly talented professionals in charge of managing the daily operations of the business, which include technology, sales, finance, business development, marketing, and account management.

Doyle also takes an active role in providing industry thought leadership at key events including adTech, IAB, and OMMA Conferences, and shares his views on newsworthy trends and industry topics on his blog, From Jere’s Perspective – Online Marketing Up Close

More articles by Jere Doyle

Jere Doyle



Done right, email prospects flourish

Written on
August 11th 2009
Author
  |   Jere Doyle

ADOTAS — As brands look to engage consumers online, marketers are re‐discovering the value of email marketing. Emailing your in‐house list is now the number one or two top online marketing tactic to drive sales. And it makes sense. Who better to target and engage than the very consumers who have [...] More...

Ensure Your Emails Get to Eyeballs

Written on
September 8th 2008
Author
  |   Jere Doyle

ADOTAS EXCLUSIVE — A recent survey of large corporations conducted by Direct Partners found that email is now the most popular form of direct response marketing. Email marketing usage (reportedly used by 35% of companies) topped traditional direct mail (25%) and use of package, statement stuffers/free standing inserts (21%). In [...] More...

Is Lead Generation a Panacea for Media Fragmentation?

Written on
August 14th 2008
Author
  |   Jere Doyle

ADOTAS EXCLUSIVE — No: but it’s close. We’re all wary of “cure all” remedies or solutions that claim to be the “silver bullet” the market has been waiting for – and more power to us all for being healthy skeptics. When it comes to media fragmentation and its disruptive impact on [...] More...

Social Networking + BT = Success

Written on
June 30th 2008
Author
  |   Jere Doyle

ADOTAS EXCLUSIVE — There has been a lot of wringing of hands and a lot of fuss about whether or not advertising has a place in social networking environments, but the answer is very basic – it all comes down to targeting. In a recent consumer survey conducted by Prospectiv (caveat: [...] More...



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