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More articles by Jere Doyle
- Ensure Your Emails Get to Eyeballs September 8th 2008
- Is Lead Generation a Panacea for Media Fragmentation? August 14th 2008
- Social Networking + BT = Success June 30th 2008
Jere Doyle
Ensure Your Emails Get to Eyeballs
ADOTAS EXCLUSIVE — A recent survey of large corporations conducted by Direct Partners found that email is now the most popular form of direct response marketing. Email marketing usage (reportedly used by 35% of companies) topped traditional direct mail (25%) and use of package, statement stuffers/free standing inserts (21%). In [...] More...
Is Lead Generation a Panacea for Media Fragmentation?
ADOTAS EXCLUSIVE — No: but it’s close. We’re all wary of “cure all” remedies or solutions that claim to be the “silver bullet” the market has been waiting for – and more power to us all for being healthy skeptics. When it comes to media fragmentation and its disruptive impact on [...] More...
Social Networking + BT = Success
ADOTAS EXCLUSIVE — There has been a lot of wringing of hands and a lot of fuss about whether or not advertising has a place in social networking environments, but the answer is very basic – it all comes down to targeting. In a recent consumer survey conducted by Prospectiv (caveat: [...] More...
Latest News
- Media6Degrees Announces Commercial Launch December 1st 2008
- Whither $400 million in GM Ad Spending? December 1st 2008
- Twittering Disasters December 1st 2008
- Huffington Post Reels in $25M December 1st 2008
- Microsoft, Yahoo Search Deal a No-Go December 1st 2008
- I Got Me the Cyber Monday Blues December 1st 2008
- Strange Bedfellows: Obama and Spears Top Yahoo Searches December 1st 2008
- Thank God For Office Sex November 26th 2008
Spotlight
Turn VP: Ad Network Shakeout “Inevitable”ADOTAS EXCLUSIVE – Turn bills itself as the world’s first Smart Market for online advertising. Turn’s VP of product and [...] more...
Features
- Quality Video: DIY (Cheap) or Else December 1st 2008
- Will Widget Channel Be Tuned In? November 26th 2008
- Internet Vs. TV Smackdown: Friends or Foes? November 25th 2008
- Search Marketing Is Better Than a Bailout November 24th 2008
- With Ads, Pretty Is as Pretty Does November 21st 2008
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