Jere Doyle is the Founder, President and CEO of Prospectiv, an online performance marketing company that connects the world’s leading brands to women through effective consumer acquisition solutions.
Since its inception in 1999, Prospectiv has become a well-respected online marketing leader with an expertise in engaging targeted audiences for advertisers and Web publishers.
Doyle has built Prospectiv into an online marketing company that advertisers and Web publishers trust and turn to for high quality marketing leads, new revenue opportunities, and website traffic.
Under his management, Prospectiv has experienced significant growth, offering a value proposition that is unmatched in the world of online performance marketing: targeting and engaging women between the ages of 25–54.
Doyle’s strategic vision has established the company as the go-to resource for that all-important consumer segment, and its unique understanding of their online behaviors to help brands achieve their campaign goals. Since 2004 Prospectiv revenues have grown more than 80%.
Doyle has also raised the profile of online consumer acquisition and its value as a strategic and cost-effective marketing tactic for advertisers, including Fortune 1000 companies such as Disney, Proctor & Gamble, and Pfizer.
His day-to-day responsibilities include generating new ideas for Prospectiv’s products and services. In addition, Doyle oversees a team of highly talented professionals in charge of managing the daily operations of the business, which include technology, sales, finance, business development, marketing, and account management.
Doyle also takes an active role in providing industry thought leadership at key events including adTech, IAB, and OMMA Conferences, and shares his views on newsworthy trends and industry topics on his blog, From Jere’s Perspective – Online Marketing Up Close
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