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Jennifer jumped off the corporate ladder to start her own web-based company in 1996. With the help and endorsements of the nation's top universities, Experience has quickly grown to be the leader in the online student and alumni career services and recruiting industry, offering first-to-market solutions and superior services. Experience's web site now supports 3,800 universities, 100,000 employers and 3 million students and alumni.

More articles by Jennifer Floren

Jennifer Floren



Care to Engage Caffeinated Collegiates? Experiential Marketing for the “Non-Fat, White Moccachino” Generation

Written on
May 16th 2006
Author
  |   Jennifer Floren

The newest buzz in marketing is experiential marketing. While many define it as tapping the senses through a variety of marketing tactics, we know it’s more than that. It is about creating a true emotional connection between your customer and your brand. Having worked with college students for more than [...] More...

The RAVE-ing Wake-Up Call: How to Lure the 18-34 Market

Written on
March 2nd 2006
Author
  |   Jennifer Floren

It is a Monday morning wake up call for consumer advertisers and agencies alike. In case you haven’t heard, all advertising safe bets — television, magazine and newspapers — are off. Simply put, they are being tossed aside by young adults who now spend their time online. In a 2005 Work [...] More...



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Turn VP: Ad Network Shakeout “Inevitable”ADOTAS EXCLUSIVE – Turn bills itself as the world’s first Smart Market for online advertising. Turn’s VP of product and [...] more...

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