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More articles by Jennifer Floren
- Care to Engage Caffeinated Collegiates? Experiential Marketing for the “Non-Fat, White Moccachino” Generation May 16th 2006
- The RAVE-ing Wake-Up Call: How to Lure the 18-34 Market March 2nd 2006
Jennifer Floren
Care to Engage Caffeinated Collegiates? Experiential Marketing for the “Non-Fat, White Moccachino” Generation
The newest buzz in marketing is experiential marketing. While many define it as tapping the senses through a variety of marketing tactics, we know it’s more than that. It is about creating a true emotional connection between your customer and your brand. Having worked with college students for more than [...] More...
The RAVE-ing Wake-Up Call: How to Lure the 18-34 Market
It is a Monday morning wake up call for consumer advertisers and agencies alike. In case you haven’t heard, all advertising safe bets — television, magazine and newspapers — are off. Simply put, they are being tossed aside by young adults who now spend their time online. In a 2005 Work [...] More...
Features
- Automakers Need to Become Better Conversationalists July 2nd 2009
- Affiliates can win in the media buy game July 2nd 2009
- Crowd-Sourced Ads: A Measured Response June 28th 2009
- Is the government coming for you? June 28th 2009
- Customer Loyalty: How to Earn It June 25th 2009
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Trust Me – I’m a Professional … SEOADOTAS — At WebMetro we typically provide SEO Action Plans as part of campaigns. As the name implies, an SEO [...] more...
Reader Favorites
Layoff Tracker
- AOL - 700
- Apple - 50
- Clear Channel - 2,800 total (1,000 currently)
- Google - 340
- IBM - more than 7,800
- Joost - about 90
- MySpace - in June, about 720
- World Avenue - 30 percent of workforce
- Yahoo - 2,220 total, about 700 currently
- Zango - closes, about 90, in addition to earlier layoffs
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