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Jennifer Major currently works as a Technical Account Director, looking after major Media and Telecommunications customers in the UK. This opportunity to work closely with both content producers and content distributors, has given her a detailed understanding of the challenges faced by organizations as they work to improve the way in which they use textual data (e.g., descriptions of content). Jennifer’s experience of utilizing Natural Language Processing techniques has provided her with the opportunity to work with a range of consumer focused industries to help them exploit the new and exciting area of Social Media Analysis.

More articles by Jennifer Major


Jennifer Major



Meaning Within Measurement: Sentiment Analysis and Social Media

Written on
December 22nd 2009
Author
  |   Jennifer Major

ADOTAS – We’ve seen the blunders big companies have made by not monitoring and, more important, not reacting intelligently and expeditiously to social upheaval in the digital space -– how can we forget United Airlines’ fate following musician Dave Carroll’s infamous YouTube video of “United Breaks Guitars” and its sequels? In [...] More...




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