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Jennifer Leonard is the associate director of media at iProspect and oversees innovation and strategic development of the display media service line including educating teams on new digital media technologies. She frequently collaborates with internal and external stakeholders to continually evolve the service line. Jennifer brings eight years of agency experience in strategy, planning and media buying experience to name a few. Prior to iProspect, Jennifer was employed by AMP Agency. She holds a bachelor’s degree in business administration from Northeastern University.

More articles by Jennifer Leonard


Jennifer Leonard



How Facebook is Evolving into a Direct-Response Vehicle

Written on
January 17th 2013
Author
  |   Jennifer Leonard

As Facebook looks for ways to monetize their platform, they may also have found a way to strike a balance between the user experience and advertisers’ needs. In the past, Facebook was seen as a branding vehicle by most advertisers. It was incredibly hard to use Facebook as a direct-response [...] More...




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Six Mistakes You’re Making with Landing PagesADOTAS — Landing pages represent the tipping point for affiliate marketers. When a potential customer reaches a landing page, he [...] more...

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