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More articles by Jen Sangbush
- In The Time Of Recession, Is Branding Really Enough? August 11th 2008
Jen Sangbush
In The Time Of Recession, Is Branding Really Enough?
ADOTAS — In a downward market, does a positive correlation between brand awareness and customer acquisition still exist? This is a realistic concern addressed by advertisers who choose to allocate their budget towards a Branded or CPM-based model. Recession worries only continue to rise for understandingly anxious and apprehensive Americans, [...] More...
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Mobile to the RescueADOTAS EXCLUSIVE — The industry is still wary about mobile advertising — does it work, how significant is the ROI [...] more...
Features
- Affiliate Summit Flourishes January 8th 2009
- Honesty Is A Great Marketing Policy January 7th 2009
- Interactive Advertising Cometh January 6th 2009
- Fighting Fraud and Saving Money January 5th 2009
- Mochi Media’s Online Gaming World January 2nd 2009
Latest News
- Layoff tracker January 8th 2009 ADOTAS — We have started a short list of the [...] more »
- CES Revelations January 8th 2009 ADOTAS — No earth shattering news at CES, but here [...] more »
- Microsoft Snatches Verizon and Dell January 8th 2009 ADOTAS — Microsoft signed deals with Verizon and Dell, as [...] more »
- Small Businesses Battered January 8th 2009 ADOTAS — The pain caused by the spiraling economy may [...] more »
- Microsoft - Again - Rejects Yahoo Bid January 8th 2009 ADOTAS — Steve Ballmer, once again, says that there is no [...] more »
- Apple Of My Eye…and OS January 8th 2009 ADOTAS — Apple might be dealing awkwardly with Steve Jobs’ [...] more »
- Email Marketing January 8th 2009 ADOTAS — Erick Mott, communications director for Lyris, gives some [...] more »
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