Jeff started out in video games, which means that he’s always trying to make the same box do things that nobody else thinks can be done. He then went to GeoCities where, against all odds, he successfully helped to monetize the first social network. As a founding partner of Pathway Ventures, he helped productize Vcommerce, helped productize Avamar (sold to EMC), and created EchoSign (sold to Adobe), the leading e-signature platform. In addition, along with Dave Feldman, he led the LBO of Columbia House (sold to BMG). In the meantime, Jeff and Dave started YLighting (sold to Alpine Investors), which developed the key technologies that became the basis for his current company, Convertro.
By Steve Megitt, director of Filament Creative
Remaking a digital experience is more than just revamping your style. Being trendy can make organizations feel ahead of the curve, but the challenge comes in knowing when trends stop being relevant. For this reason, a simple redesign only scratches...
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